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Volumn 2, Issue 1, 1996, Pages 63-73

Techniques to increase impulse wine purchases in a restaurant setting

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EID: 0041016788     PISSN: 1052214X     EISSN: None     Source Type: Journal    
DOI: 10.1300/J061v02n01_04     Document Type: Article
Times cited : (29)

References (14)
  • 1
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    • The product enthusiast: Implications for marketing strategy
    • Bloch, P. H. (1986). The product enthusiast: Implications for marketing strategy. Journal of Consumer Marketing, 3(3), 51-61.
    • (1986) Journal of Consumer Marketing , vol.3 , Issue.3 , pp. 51-61
    • Bloch, P.H.1
  • 4
    • 0003049885 scopus 로고
    • The responsiveness of food sales to shelf space changes in supermarkets
    • Cox, K. (1964). The responsiveness of food sales to shelf space changes in supermarkets. Journal of Marketing Research, 1, 63-67.
    • (1964) Journal of Marketing Research , vol.1 , pp. 63-67
    • Cox, K.1
  • 5
    • 85023943754 scopus 로고
    • Attach your wine list to the menu
    • August
    • Fox, S. (1993 August). Attach your wine list to the menu. Restaurants USA, pp. 16-17.
    • (1993) Restaurants USA
    • Fox, S.1
  • 7
    • 85023953782 scopus 로고
    • Using music to influence consumers’ experience of duration: Does time fly when you’re having fun. Abstract in C. T. Allen, T. J. Madden, & T. A. Shimp (Eds.)
    • Chicago: American Marketing Association
    • Kellaris, J. J. & Kent, R. J. (1992). Using music to influence consumers’ experience of duration: Does time fly when you’re having fun. Abstract in C. T. Allen, T. J. Madden, & T. A. Shimp (Eds.), Marketing theory and applications (p. 346). Chicago: American Marketing Association.
    • (1992) Marketing theory and applications , pp. 346
    • Kellaris, J.J.1    Kent, R.J.2
  • 8
    • 21144482829 scopus 로고
    • An experimental examination of mood effects on retrieval and evaluation of advertisement and brand information
    • Kjiowles, P. A., Grove, S. J., & Burroughs, W. J. (1993). An experimental examination of mood effects on retrieval and evaluation of advertisement and brand information. Journal of the Academy of Marketing Science, 21, 135-142.
    • (1993) Journal of the Academy of Marketing Science , vol.21 , pp. 135-142
    • Kjiowles, P.A.1    Grove, S.J.2    Burroughs, W.J.3
  • 9
    • 85023904287 scopus 로고
    • A wine selling program for bars
    • Morrison, C. (1987). A wine selling program for bars. Top Shelf, 4, 29-33.
    • (1987) Top Shelf , vol.4 , pp. 29-33
    • Morrison, C.1
  • 10
    • 0002422009 scopus 로고
    • New York: Point-of-Purchasing Advertising Institute
    • Patterson, L. W. (1963). In-store traffic flow. New York: Point-of-Purchasing Advertising Institute.
    • (1963) In-store traffic flow.
    • Patterson, L.W.1
  • 13
    • 0039550747 scopus 로고
    • Stress-inducing and reducing qualities of environments. In H. M. Proshansky, W. H. Ittelson, & L. G. Rivlin (Eds.)
    • New York: Holt, Rinehart & Winston
    • Saegert, S. (1976). Stress-inducing and reducing qualities of environments. In H. M. Proshansky, W. H. Ittelson, & L. G. Rivlin (Eds.), Environmental psychology: People in their natural settings (pp. 218-223). New York: Holt, Rinehart & Winston.
    • (1976) Environmental psychology: People in their natural settings , pp. 218-223
    • Saegert, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.