Designing and testing a resource-based method for setting professional fees

Journal of Professional Services Marketing

Volumn 13, Issue 2, 1996, Pages 71-92

  Auty, Susan ^a  

^a LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041016394     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v13n02_06     Document Type: Article

References (13)

1. Bostrom, G-O and Wilson, T (1993) 'Market Segmentation in Professional Services: Case of CAD Adoption among Architectural Firms' EMAC Proceedings, pp. 249-260.
2. Connor, R and Davidson, J (1985) Marketing Your Consulting and Professional Services, New York, Wiley.
3. Forsyth, P (1992) Marketing Professional Services: A Handbook, London, Financial Times/Pitman.
4. Gist, W (1992) 'Explaining Variability in External Audit Fees' Accounting and Business Research, 23, No. 89, pp. 79-84.
5. Hoffman, K D and Arnold, D (1989) 'Professional Services Pricing: An Extended Cost-Oriented Approach' Journal of Professional Services Marketing, 5, pp. 29-39.
6. Hruschka, H (1993) 'Determining Market Response Functions by Neural Network Modeling,' European Journal of Operational Research, 66, pp. 27-35.
7. Kotier, P and Bloom, P (1984) Marketing Professional Services, Englewood Cliffs, Prentice Hall.
8. MacErlean, N (1993) 'Fees on a Downward Spiral’ Accountancy (UK), 111 (Jan), pp. 32-33.
9. McDonald, H and Stromberger T (1969), 'Cost Control for the Professional Service Firm' Harvard Business Review, 47 (Jan-Feb), pp. 109-121.
10. Rathmell, J (1974) Marketing in ¡he Service Sector, Cambridge, MA, Winthrop.
11. Simon, H (1989) Price Management, Amsterdam, Elsevier Science.
12. Wheatley, E (1983) Marketing Professional Services, Englewood Cliffs, NJ, Pren-tice-Hall.
13. Wilson, A (1984) Practice Development for Professional Firms, London, McGraw-Hill.