Feminism orientation, product attributes and husband-wife decision dominance: A Taiwan-Japan cross-cultural study

Journal of Global Marketing

Volumn 12, Issue 3, 1999, Pages 23-39

  Chen, Cheng Nan ^a   Lai, Mengkuan ^a   Tarn, David D C ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Feminism orientation; Husband wife decision dominance; Japan; Product attributes; Taiwan

Indexed keywords

EID: 0040958938     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v12n03_03     Document Type: Article

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