Some factors in industrial market segmentation

Industrial Marketing Management

Volumn 9, Issue 3, 1980, Pages 201-205

  Johnson, Hal G ^a   Flodhammer, Åke ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040762855     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/0019-8501(80)90003-6     Document Type: Article

References (31)

1. Industrial Market Segmentation
2. Industrial Buyer's Decision-Making Styles
3. The New Business Cycle: Its Influence on International Business Strategy
4. Industrial Buyer's Decision-Making Styles
5. Informal Communications in Industrial Markets
6. Informal Communications in Industrial Markets
7. “Word-of-Mouth” Communication in the Industrial Adaption Process
8. A Model of Industrial Buying Behavior
9. Influence Tactics in Buyer-Seller Processes
10. Industrial Marketing: An Organizational Problem?
11. Supplier Selection in an International Environment—An Experimental Study
12. Strategic Purchasing Actions—Organization and Interaction
13. A Model of Industrial Buying Behavior
14. Analysing Variations in Demand for an Industrial Good