Market Analysis via Judgemental Modelling: An Application in the UK Chemical Industry

European Journal of Marketing

Volumn 27, Issue 3, 1993, Pages 5-22

  Naudé, Pete ^a   Lockett, Geoff ^a   Gisbourne, Steve ^a  

^a NONE

Author keywords

Buyers; Chemical industry; Marketing strategy; Purchasing techniques; Supplier evaluation; United Kingdom; Vendor rating

Indexed keywords

EID: 0040733856     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569310026592     Document Type: Article

References (0)