Brand positioning under lexicographic choice rules

European Journal of Operational Research

Volumn 113, Issue 1, 1999, Pages 1-16

  Bhadury, J ^a   Eiselt, H A ^a  

^a UNIVERSITY OF NEW BRUNSWICK   (Canada)

Author keywords

Brand positioning; Competitive location model; Nash equilibria; Stackelberg solution

Indexed keywords

COMPETITION; MATHEMATICAL MODELS; MATHEMATICAL PROGRAMMING; PROBLEM SOLVING; QUALITY ASSURANCE;

BRAND POSITIONING; COMPETITIVE LOCATION MODEL; LEXICOGRAPHIC CHOICE RULES; NASH EQUILIBRIA; STACKELBERG SOLUTION;

PRODUCT DESIGN;

EID: 0040707414     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(97)00417-7     Document Type: Article

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