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Volumn 13, Issue 2, 1987, Pages 52-59

Role relationships using research and organization types

(1)  Judd, Larry R a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0040692729     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(87)80038-3     Document Type: Article
Times cited : (10)

References (36)
  • 18
    • 84910340170 scopus 로고    scopus 로고
    • Four or five different roles have been reported in this line of research. However, both Dozier (1984, Op. cit., pp. 16–17) and Broom and Dozier (1986, Op. cit., p. 41) reported that the manager and technician roles were the most useful and parsimonious generalizations of the public relations roles
  • 23
    • 0347702963 scopus 로고
    • Planning and Evaluation in PR Practice
    • Summer, excluded these individuals from his analysis of roles. Also, the item which identifies the type of organization was not appropriate for these people. They indicated that the purpose of public relations in their organization depended on the varied needs of their clients.
    • (1985) Public Relations Review , vol.11 , pp. 21
    • Dozier1
  • 24
    • 0347702963 scopus 로고
    • Planning and Evaluation in PR Practice
    • The item was created after analysis of descriptions of the roles by, Summer
    • (1985) Public Relations Review , vol.11 , pp. 16-17
    • Dozier1
  • 26
    • 84910370272 scopus 로고    scopus 로고
    • The item was created by combining materials from the updated Public Relations Questionnaire sent in personal correspondence by James E. Grunig and received on March 9, 1986.
  • 27
    • 0004139102 scopus 로고
    • One expected frequency was less than 5 and calculation of Chi-Square was corrected for continuity as suggested, 2nd ed., Holt, Rinehart and Winston, New York
    • (1973) Foundations of Behavioral Research , pp. 71
    • Kerlinger1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.