The Green-e program: An opportunity for customers

Electricity Journal

Volumn 11, Issue 1, 1998, Pages 37-45

  Rábago, Karl ^a   Wiser, Ryan ^a   Hamrin, Jan ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

CODE OF CONDUCT; CUSTOMER CONFIDENCE; ELECTRICITY SUPPLY; GREEN POWER; POWER PRODUCTS; PUBLIC EDUCATION; RETAIL COMPETITION;

SALES;

EID: 0040685932     PISSN: 10406190     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1040-6190(98)80022-5     Document Type: Article

References (13)

1. Farhar Barbara, Houston Ashley. Willingness to Pay for Electricity from Renewable Energy. 1996;Natl. Renewable Energy Laboratory. NREL/TP-460-21216.
2. For good overviews of green power marketing Wiser Ryan, Pickle Steven. Green Marketing, Renewables and Free Riders: Increasing Customer Demand for a Public Good. 1997;Lawrence Berkeley National Laboratory. LBNL-40632.
3. Holt Edward. Green Pricing Experience and Lessons Learned. PROCEEDINGS OF THE ACEEE SUMMER STUDY ON ENERGY EFFICIENCY. 1996.
4. Status Report on the Use of Environmental Labels Worldwide. Sept. 1993;Envtl. Protection Agency. EPA 742-R-9-93-001.
5. Menell Peter. Structuring a Market-Oriented Federal Eco-Information Policy. MARYLAND L. REV. Fall 1995;1435-1474.
6. Harris Jeffrey, Casey-McCabe Nancy. Energy-Efficient Product Labeling: Market Impacts on Buyers and Sellers. PROCEEDINGS OF THE ACEEE SUMMER STUDY ON ENERGY EFFICIENCY. 1996.
7. Determinants of Effectiveness for Environmental Certification and Labeling Programs. April 1994;Envtl. Protection Agency. EPA 742-R-94-001.
8. For a broader discussion of green power disclosure and certification issues Holt Edward. Disclosure and Certification: Truth and Labeling for Electric Power. Jan. 1997;. (Renewable Energy Policy Project, Issue Brief #5).
9. 2. The no-nuclear standard was created because surveys typically indicate that customers are concerned about nuclear energy for environmental reasons.
10. Modl Albert, Hermann Ferdinand. International Environmental Labeling. ANNUAL REVIEW OF ENERGY AND THE ENVIRONMENT. 1995.
11. Determinants of Effectiveness for Environmental Certification and Labeling Programs. April 1994;Environmental Protection Agency. EPA 742-R-94-001.
12. The Center for Resource Solutions will also consider expansion of the Green-e project into regions where regulated utilities offer green pricing programs under commission-approved tariffs. Greater uncertainty underlies this expansion, and a number of important issues must be addressed. Most notably, it is by definition impossible to convene a stakeholder group of competitive green power providers where no concrete preparations for competition are underway. On the other hand, regulated markets offer an opportunity to conduct customer awareness activities in advance of retail access, perhaps speeding the transition to competitive markets.
13. This legislation incorporated many of the Green-e Program's concepts for resource disclosure and consumer protection into mandatory provisions that now apply to all retail power marketers. Though the emissions disclosure section of this legislation did not survive, voluntary emissions reporting experience gained from the Green-e program will provide valuable data and experience for emissions disclosure legislation when and if it is reintroduced.