The potential for using humor in global advertising

Humor

Volumn 9, Issue 2, 1996, Pages 143-168

  Unger, Lynette S ^a  

^a NONE

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EID: 0040682550     PISSN: 09331719     EISSN: None     Source Type: Journal    
DOI: 10.1515/humr.1996.9.2.143     Document Type: Article

References (135)

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