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Volumn 87, Issue 4, 2001, Pages 396-414

Figure, ground and presence: A phenomenology of meaning in rhetoric

(1)  Tucker, Robert E a  

a NONE

Author keywords

Gestalt psychology; Meaning; Perelman; Phenomenology; Presence; Time

Indexed keywords


EID: 0040623353     PISSN: 00335630     EISSN: None     Source Type: Journal    
DOI: 10.1080/00335630109384348     Document Type: Article
Times cited : (22)

References (96)
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    • th ed. (Dubuque: Kendall Hunt, 1989): 405-6. Smith's otherwise exemplary Rhetoric and Human Consciousness: A History mentions presence not at all. Craig R. Smith, Rhetoric and Human Consciousness: A History (Prospect Heights: Waveland, 1998).
    • (1989) th Ed. , pp. 405-406
    • Golden, J.L.1    Berquist, G.F.2    Coleman, W.E.3
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    • th ed. (Dubuque: Kendall Hunt, 1989): 405-6. Smith's otherwise exemplary Rhetoric and Human Consciousness: A History mentions presence not at all. Craig R. Smith, Rhetoric and Human Consciousness: A History (Prospect Heights: Waveland, 1998).
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    • th ed. (Dubuque: Kendall Hunt, 1989): 405-6. Smith's otherwise exemplary Rhetoric and Human Consciousness: A History mentions presence not at all. Craig R. Smith, Rhetoric and Human Consciousness: A History (Prospect Heights: Waveland, 1998).
    • (1998) Rhetoric and Human Consciousness: A History
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    • Barry Smith and David Woodruff Smith "Introduction," The Cambridge Companion to Husserl eds. Barry Smith and David Woodruff Smith (Cambridge: Cambridge UP, 1995): 8-9. See also the brief but helpful treatment of phenomenology offered by Edmund Husserl in The Phenomenology of Time-Consciousness trans. James S. Churchill (Bloomington: Indiana UP, 1964): 21-27.
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    • trans. William Kluback Notre Dame: University of Notre Dame P
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    • See, for example, Perelman's description of "the foreground of the hearer's consciousness" and his visual description that "the elements left out are [not] entirely ignored, but they are pushed into the background" (emphasis added). Note also that the ox could be seen, while the sheep could not See Perelman and Olbrechts-Tyteca, The New Rhetoric, 142.
    • The New Rhetoric , pp. 142
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    • The new rhetoric: A theory of practical reasoning
    • eds. James L. Goodwin, Goodwin F. Berquist and William E. Coleman Dubuque, IA: Kendall Hunt
    • th ed. eds. James L. Goodwin, Goodwin F. Berquist and William E. Coleman (Dubuque, IA: Kendall Hunt, 1989): 405.
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    • Edgar Rubin, "Figure and Ground" in Readings in Perception eds. David C. Beardslee and Michael Werheimer (Princeton: D. Van Nostrand Co., 1958): 194-203.
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    • Toward a hermeneutic phenomenology of communication
    • For a particularly clear treatment of this idea, see Leonard C. Hawes, "Toward a Hermeneutic Phenomenology of Communication," Communication Quarterly 25 (1977): 30-41. In particular see pages 36 and 37 where Hawes discusses the phenomenological move in which "nouns are transformed into 'verbs' and are explicated as such." Hawes Toward 37.
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    • For a particularly clear treatment of this idea, see Leonard C. Hawes, "Toward a Hermeneutic Phenomenology of Communication," Communication Quarterly 25 (1977): 30-41. In particular see pages 36 and 37 where Hawes discusses the phenomenological move in which "nouns are transformed into 'verbs' and are explicated as such." Hawes Toward 37.
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    • I am appropriating the term used by Merleau-Ponty in his Phenomenology of Perception, xvii and 30, though the notion of orthogonal rotation is obviously not his.
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    • This notion is related to but distinct from the notion of n-dimensional semantic space offered in Charles E. Osgood, George J. Suci, and Percy H. Tannenbaum, The Measurement of Meaning (Chicago, University of Chicago Press, 1967). The dimensions posed by these authors are dimensions of affect or evaluation-they bear no intrinsic relation to semantic dimensions in the way we mean.
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    • See Jastrow, Facts and Fable in Psychology and Wittgenstein, Philosophical Investigations 194. Our thanks to Stephen Toulmin for his clarification of this figure's origin.
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    • See Jastrow, Facts and Fable in Psychology and Wittgenstein, Philosophical Investigations 194. Our thanks to Stephen Toulmin for his clarification of this figure's origin.
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    • Sustained here is less a reference to work done by the text and more to the sociological conventions of interpretation operating in a given community of interpreters. For the clearest explication of this position see Stanley Fish, Doing What Comes Naturally: Change, Rhetoric, and the Practice of Theory in Literary and Legal Studies (Durham: Duke UP, 1989): 163-311. See also Stanley Fish, Professional Correctness: Literary Studies and Political Change (Cambridge, MA: Harvard UP, 1999).
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    • Sustained here is less a reference to work done by the text and more to the sociological conventions of interpretation operating in a given community of interpreters. For the clearest explication of this position see Stanley Fish, Doing What Comes Naturally: Change, Rhetoric, and the Practice of Theory in Literary and Legal Studies (Durham: Duke UP, 1989): 163-311. See also Stanley Fish, Professional Correctness: Literary Studies and Political Change (Cambridge, MA: Harvard UP, 1999).
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    • Richard A. Lanham, The Electronic Word: Democracy, Technology, and the Arts (Chicago: U of Chicago P, 1993): 63. Lanham also uses the synonym "oscillation" to describe the "rocking motion between" two interpretations. In his case Lanham focuses on the distinction between looking "at" a particular medium of expression or "through" that medium to the content expressed. For the equivalency of this distinction to the vase-face image, simply concentrate on the image first as a face, and then as ink on a page depicting a face. The inability to see both at once is identical. Lanham argues that the AT/THROUGH distinction is central to a wide number of fields including law, business, and architecture. See The Electronic Word 71-72. Lanham's analysis, unfortunately, is limited to semantic ambiguity in two dimensions.
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    • Richard A. Lanham, The Electronic Word: Democracy, Technology, and the Arts (Chicago: U of Chicago P, 1993): 63. Lanham also uses the synonym "oscillation" to describe the "rocking motion between" two interpretations. In his case Lanham focuses on the distinction between looking "at" a particular medium of expression or "through" that medium to the content expressed. For the equivalency of this distinction to the vase-face image, simply concentrate on the image first as a face, and then as ink on a page depicting a face. The inability to see both at once is identical. Lanham argues that the AT/THROUGH distinction is central to a wide number of fields including law, business, and architecture. See The Electronic Word 71-72. Lanham's analysis, unfortunately, is limited to semantic ambiguity in two dimensions.
    • The Electronic Word , pp. 71-72
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    • Merleau-Ponty described this mixed and intricate three-fold structure of the present thus, "do not run from a central I, but from my perceptual field itself, so to speak, which draws along in its wake its own horizon of retentions, and bites into the future with its protentions." See Merleau-Ponty, Phenomenology of Perception 416.
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    • See Paul Feyerabend, Conquest of Abundance, particularly page 113 where Feyerabend argues "Having become a habit, the [interpretive] devices are not noticed as separate constitutive entities."
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    • Feyerabend, Conquest of Abundance 27 citing Michael Baxandall, Giotto and the Orators: Humanist Observers of Painting in Italy and the Discovery of Pictorial Composition, 1350-1450 (Oxford: Clarendon, 1971).
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