Price formation in channels of distribution with differentiated products: Theory and empirical evidence

International Journal of Research in Marketing

Volumn 15, Issue 5, 1998, Pages 427-441

  Cavero, Sandra ^a   Cebollada, Javier ^a   Salas, Vicente ^b  

^a PUBLIC UNIVERSITY OF NAVARRE   (Spain)

^b NONE

Author keywords

Channels of distribution; Formation of prices; Private labels; Product differentiation; Two part tariffs

Indexed keywords

EID: 0040579506     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(98)00019-6     Document Type: Article

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