Demographic research on newspaper readership

Generations

Volumn 25, Issue 3, 2001, Pages 24-30

  Somerville, Richard ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040483224     PISSN: 07387806     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (11)

1. Bogart, L. 1991. Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers. New York: Columbia University Press.
2. Clark, Martire, and Bartolomeo Inc. 1997. Leveraging Newspaper Assets, report prepared for the Newspaper Association of America and the American Society of Newspaper Editors, Englewood Cliffs, N.J.
3. Meyer, P. 1985. The Newspaper Survival Book: An Editor's Guide to Marketing Research. Bloomington: Indiana University Press.
4. Readership Institute. April 2001a. The Power to Grow Readership: Research from the Impact Study of Newspaper Readership. Evanston, Ill.: Readership Institute, Media Management Center, Northwestern University.
5. Readership Institute. April 2oo1b. Readership Improvement Opportunities: Identifying Growth Potential. Evanston, Ill.: Readership Institute, Media Management Center, Northwestern University.
6. Readership Institute. April 2001c. Opportunity Score-card: Newspaper Industry Report. Evanston, Ill.: Readership Institute, Media Management Center, Northwestern University.
7. Readership Institute. September 2001d. UPDATE: New Preliminary Findings from the Impact Study. Evanston, Ill.: Readership Institute, Media Management Center, Northwestern University.
8. Reinhardt, H. H. 1997. "The Power of Demographics in an Age of Change," in The Changing Reader: Understanding the Forces Changing Newspapers. Evanston, Ill.: Media Management Center.
9. Reinhardt, H. H., and Smith, M. 1997. "Conflicting Data and Converging Trends," in The Changing Reader: Understanding the Forces Changing Newspapers. Evanston, Ill.: Media Management Center.
10. Smith, M. P. 1997. "The Age of Opportunity for Newspapers," in The Changing Reader: Understanding the Forces Changing Newspapers. Evanston, Ill.: Media Management Center.
11. Tolley, S. 2001. "The Abyss That is Destroying Daily Newspaper Reading," in Preview, Newspaper Association of America, online at http://208.49.239.78/preview. cfm?AID=1593 (accessed July 11, 2001).