Aggregate advertising, sales volume and relative prices in the long run

Applied Economics Letters

Volumn 7, Issue 8, 2000, Pages 505-508

  Turner, Paul ^a  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040357611     PISSN: 13504851     EISSN: None     Source Type: Journal    
DOI: 10.1080/13504850050033265     Document Type: Article

References (11)

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3. Cowling, K., Cable, J., Kelly, M. and McGuiness, T. (Eds) (1975) Advertising and Economic Behaviour, Macmillan, London.
4. Dorfman, R. and Steiner, P. (1954) Optimal advertising and optimal quality, American Economic Review, 44, 826-36.
5. Chowdury, A. R. (1994) Advertising expenditures and the macroeconomy: some new evidence, International Journal of Advertising, 1, 1-14.
6. Hanssens, D. (1980) Bivariate time-series analysis of the relationship between advertising and sales, Applied Economics, 12, 329-39.
7. Jung, C. and Seldon, B. (1995a) The macroeconomic relationship between advertising and consumption, Southern Economic Journal, 61, 577-87.
8. Peel, D. (1975) Advertising and aggregate consumption, in Advertising and Economic Behaviour (Eds) K. Cowling, J. Cable, M. Kelly and T. McGuiness, Macmillan, London.
9. Pitelis, C. (1991) The effects of advertising and investment on aggregate profits, Scottish Journal of Political Economy, 38, 32-40.
10. Seldon, B. and Jung, B. (1995b) The length of the effect of aggregate advertising on aggregate consumption, Economics Letters, 48, 207-11.
11. Taylor, L. and Weiserbs, D. (1972) Advertising and the aggregate consumption function, American Economic Review, 62, 642-55.