Corporate Reputation of UK Banks and Building Societies among Ethnic Minorities

Corporate Reputation Review

Volumn 2, Issue 2, 1999, Pages 104-114

  Bennett, R ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 0040202301     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540072     Document Type: Article

References (0)