Strategic technology assessment, future products and competitive advantage

International Journal of Technology Management

Volumn 11, Issue 5-6, 1996, Pages 651-666

  Thomas, Charles W ^a  

^a Futures Group   (United States)

Author keywords

Market assessment; Product planning; R D planning; Scenario planning; Technology assessment; Technology forecasting; Technology network; Technology road map

Indexed keywords

EID: 0039874857     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (17)

1. See, for example, Hopkins, D.S. (1980) New Products: Winners and Losers, Report No. 773 New York, The Conference Board;
2. Cooper, R.G., (1984) 'New product success in industrial firms', Industrial Marketing Management, Vol. 11; New Product Management for the 1980s New York: Booz Allen & Hamilton, 1982.
3. Meyers, S. and Marquis, D.G. (1969), Successful Industrial Innovations Washington: National Science Foundation;
4. Roberts, R.W. and Burke, J.E., (1974) 'Six products - what made them successful', Research Management Vol. 14.
5. See, for example, Rothwell, R. (1976) 'Factors for success in industrial innovations', Project SAPHO - A Comparative Study of Success and Failure in Industrial Innovation, Brighton, United Kingdom: Science Policy Research Unit, University of Sussex;
6. Cooper, R.G., (1976) Winning the New Product Game, Montreal: McGill University Press;
7. Cooper, R.G. (1975) 'Why new industrial products fail', Industrial Marketing Management, Vol. 4.
8. For a good review of recent progress and case studies in scenario-based planning, see the March/April and May/June 1992 issues of the Planning Review.
9. Almost any issue of the Journal of Marketing Research will provide numerous examples of these models. A few recent examples include Michael Wedel and Jan-Benedict E.M. Steenkamp, (1991) 'A clusterwise regression method for simultaneous fuzzy market structuring and benefit segmentation'. Journal of Marketing Research, November;
10. Kevin Lane Keller and David A. Aaker (1992), The effects of the sequential introduction of brand extensions', Journal of Marketing Research, February;
11. and Ravi Dhar and Itamar Simonson, (1992) 'The effect of the focus of comparison on consumer preferences', Journal of Marketing Research, November.
12. See, for example, Green, P.E. and Kreiger, A.M. (1991) 'Segmenting markets with conjoint analysis', Journal of Marketing, October;
13. Bunn, M.T. (1993) Taxonomy of buying decision approaches', Journal of Marketing, January;
14. Kasturi Rangon, V., Moriarty, R.T. and Swartz, G. (1992), 'Segmenting customers in mature markets'. Journal of Marketing October;
15. Meyer, P. (1983) The ABCs of psychographics', American Demographics, November;
16. Greenburg, M. and Schwartz McDonald, S. (1989) 'Successful needs/benefits segmentation', The Journal of Consumer Marketing, Summer.
17. TSA is a Service Mark of The Futures Group, Inc. of Glastonbury, Connecticut, USA.