The a, b, cs of advertising management: Perceptions and practices of managers in chile, japan & the united states

International Journal of Advertising

Volumn 17, Issue 2, 1998, Pages 169-187

  Griffin, Tom ^a   McArthur, David ^b   Yamaki, Toshio ^c   Hidalgo, Pedro ^d  

^a PACE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c TOKYO KEIZAI UNIVERSITY   (Japan)

^d UNIVERSITY OF CHILE   (Chile)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039781638     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104714     Document Type: Article

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