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Volumn 17, Issue 2, 1998, Pages 169-187

The a, b, cs of advertising management: Perceptions and practices of managers in chile, japan & the united states

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EID: 0039781638     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104714     Document Type: Article
Times cited : (5)

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