The effects of privatization on marketing capability and activity in Poland

International Journal of Research in Marketing

Volumn 15, Issue 4, 1998, Pages 367-381

  Shipley, David ^a   Hooley, Graham ^b   Cox, Tony ^b   Fonfara, Krzysztof ^c  

^a TRINITY COLLEGE DUBLIN   (Ireland)

^b ASTON UNIVERSITY   (United Kingdom)

^c POZNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Poland)

Author keywords

Marketing capability; Privatization

Indexed keywords

EID: 0039758356     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(98)00005-6     Document Type: Article

References (45)

1. Aaker, D., 1991. Managing Brand Equity, The Free Press, New York.
2. Aaker, D., 1992. Strategic Market Management, Wiley, Toronto.
3. Arendarski A., Mroczkowski T., Sood J. A study of the redevelopment of private enterprise in Poland: conditions and policies for continuing growth. Journal of Small Business Management. 32(3):1994;40-51.
4. Buckley, P., Ghauri, P. (Eds.), 1994. The economics of change in East and Central Europe. Academic Press, London.
5. Business Central Europe, 1994. Country indicators. September, 81.
6. Business Central Europe, 1997. Online Key Data 1990-1996. December at website: http://www.bcemag.com.
7. Doyle, P., 1994. Marketing management and strategy. Prentice-Hall, Hemel Hempstead.
8. East European, 1992. Poland's sectoral approach to privatization. February, 98-103.
9. Estrin, S. (Ed.), 1994a. Privatization in Central and Eastern Europe. Longman, London.
10. Estrin S. Privatization in the transitional economies of Central and Eastern Europe: Issues and progress. Business Strategy Review. 5(4):1994;81-96.
11. Estrin, S., 1994c. Economic transition and privatization: The issues. In: Estrin, S. (Ed.) Privatization in Central and Eastern Europe. Longman, London, pp. 3-30.
12. Ewing A., Lee B., Leeds R. Accelerating privatization in ex-socialist economies. Columbia Journal of World Business. 28(1):1993;158-167.
13. Frydman, R., Rapaczynski, A., Earle, J., 1993. The Privatization Process in Central Europe. Central European Univ. Press, London.
14. Glowacki R. State of the market structure and its implications. International Studies on Management and Organisation. 21:1991;39-58.
15. Gomulka, S., Jasinski, P., 1994. Privatization in Poland 1989-1993: Policies, methods and results. In: Estrin, S. (Ed.), Privatization in Central and Eastern Europe. Longman, London.
16. Hare P. Economic prospects in Hungary: The rise of the private sector. Business Strategy Review. 4(2):1993;39-57.
17. Hare, P., 1994. Privatization in comparative perspective: An overview of the emerging issues. In: Estrin, S. (Ed.), Privatization in Central and Eastern Europe. Longman, London, pp. 31-53.
18. Hart S. The use of the survey in industrial marketing. Journal of Marketing Management. 3(1):1987;25-38.
19. Healey N. The transition economies of Central and Eastern Europe: A political, economic, social and technological analysis. Columbia Journal of World Business. 29(1):1994;62-70.
20. Hooley G. Raising the iron curtain: Marketing in a period of transition. European Journal of Marketing. 27(11-12):1993;6-20.
21. Hooley G., Lynch J.E., Shepherd J. The marketing concept - putting the theory into practice. European Journal of Marketing. 24(9):1990;7-23.
22. Hooley, G., Avlonitis, G., Beracs, J., Cox, A.J., Fonfara, K., Kolos, K., Kouremenos, T., Marinov M., Shipley, D., 1993. A comparative study of marketing in Hungary, Poland and Bulgaria. In: Chais, J., Sureda, J.J. (Eds.), Marketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd European Marketing Academy Annual Conference, Barcelona, May, pp. 561-578.
23. Jobber D. Improving response rates in industrial mail surveys. Industrial Marketing Management. 15:1986;183-195.
24. Kennett, D., Liebermann, M., 1992. The Road to Capitalism: Economic transformation in Eastern Europe and the Former Soviet Union. Dryden Press, Fort Worth.
25. Kohli A.K., Jaworski B. Market orientation: The construct, research propositions and managerial implications. Journal of Marketing. 54:1990;1-18.
26. Kraljic A. The economic gap separating East and West. Columbia Journal of World Business. 25:1990;14-19.
27. Krawczyk M., Lopez-Lopez J. The role of government in Poland's economic transition. Columbia Journal of World Business. 28(1):1993;8-18.
28. Lieberman I. Privatization: The theme of the 1990s: An overview. Columbia Journal of World Business. 28(1):1993;8-18.
29. Lyles M., Baird S. Performance of international joint ventures in two Eastern European countries: The case of Hungary and Poland. Management International Review. 34(4):1994;313-329.
30. McDonald K. Why privatization is not enough. Harvard Business Review. 71(3):1993;49-59.
31. Mowrey M. An entrepreneurial culture takes root. Business America. 115:1994;26-27.
32. Naor, J., 1994. Marketing under newly-emerging East-European and Soviet conditions - some thoughts on what needs to be done. In: Buckley, P., Ghauri, P. (Eds.), The Economics of Change in East and Central Europe. Academic Press, London, pp. 343-354.
33. Narver J.C., Slater S.F. The effect of marketing orientation on business profitability. Journal of Marketing. 54:1990;20-35.
34. Neimans J. Market entry approaches for Central Europe. Journal of Business Strategy. 14:1993;2.
35. Reier S. Bankless in Poland. Financial World. 163:1994;26-30.
36. Shaffer M. Polish economic transformation: from recession to recovery and the challenges ahead. Business Strategy Review. 4(3):1993;53-69.
37. Shipley D., Fonfara K. Organization for marketing among Polish companies. European Journal of Marketing. 27(11):1993;60-79.
38. Svetlicic M., Rojec M. Foreign direct investment and the transformation of Central European economies. Management International Review. 34(4):1994;293-312.
39. The Economist, 1997. Survey Business in Eastern Europe. 345, November, 1-32.
40. Thomas T. The politics and economics of privatization in Central and Eastern Europe. Columbia Journal of World Business. 28(1):1993;169-1780.
41. Tietz, B., 1994. The opening-up of Eastern Europe; the implications for West European Business. In: Buckley, P.J., Ghauri, P. (Eds.) The Economics of Change in East and Central Europe. Academic Press, London, pp. 55-90.
42. Tovias, A., 1994. Modernizing Hungary's industrial structure: The contribution of the EC. In: Buckley, P.J., Ghauri, P. (Eds.), The Economics of Change in East and Central Europe. Academic Press, London, pp. 131-148.
43. Vanous J. Developments in the economies of Eastern Europe and the former USSR. PlanEcon Report. 8:1992;47-49.
44. Witztum, A., 1994. Privatization, distribution and economic justice: efficiency in transition. In: Estrin, S. (Ed.), Privatization in Central and Eastern Europe. Longman, London, 92-123.
45. Wright M., Filatotchev I., Buck T. The role of buy-outs in restructuring Central and Eastern Europe. International Business Review. 2(3):1993;239-252.