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Industrial Marketing Management

Volumn 27, Issue 4, 1998, Pages 293-304

Diffusing Against Mature Technology: Issues and Strategy

(2) Weiss, Joel A a Dale, Bruce C b

a Lockheed Martin Corporation (United States)

b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039502505 PISSN: 00198501 EISSN: None Source Type: Journal
DOI: 10.1016/S0019-8501(97)00062-X Document Type: Article

Times cited : (27)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.