Using a Product/Service Evaluation Frame: An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems

Journal of Business Research

Volumn 41, Issue 3, 1998, Pages 205-214

  Fortin, David R ^a   Greenlee, Timothy B ^a  

^a UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039502026     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00063-5     Document Type: Article

References (21)

1. Coupey Eloise Restructuring. Constructive Processing of Information Displays in Consumer Choice Journal of Consumer Research. 21:1994;83-99. June.
2. Dholakia Ruby Roy Competition between Goods and Services. Setting the Research Agenda Sheth J. N. Research in Marketing. 1992;81-114 JAI Press, Greenwich, CT.
3. Dholakia Ruby Roy The Marketing Challenge. When Services Compete with Products Roy Dholakia Ruby Strategic Perspective on the Marketing of Information Technologies vol. 4. 1994;55-70 JAI Press, Greenwich, CT.
4. Dholakia Ruby Roy, Mundorf Norbert, Dholakia Nikhilesh Bringing Infotainment Home. Challenge and Choices Roy Dholakia Ruby, Mundorf Norbert, Dholakia Nikhilesh New Infotainment Technologies in the Home. Demand-Side Perspectives:1996;1-22 Lawrence Erlbaum, Mahwah, NJ.
5. Dholakia Ruby Roy, Venkatraman Meera Marketing Services that Compete with Goods. Journal of Services Marketing. 7:1993;16-23. Spring.
6. Dodds William B., Monroe Kent B., Grewal Dhruv Effects of Price, Brand, and Store Information on Buyers' Product Evaluations. Journal of Marketing Research. 28:1991;307-319. August.
7. Johnson Michael D. Consumer Choice Strategies for Comparing Noncomparable Alternatives. Journal of Consumer Research. 11:1984;741-753. December.
8. Johnson Michael D. Comparability and Hierarchical Processing in Multialternative Choice. Journal of Consumer Research. 15:1988;303-314. December.
9. Kahneman Daniel, Tversky Amos Prospect Theory. An Analysis of Decision Making under Risk Econometrica. 47:1979;263-291. March.
10. Kahneman Daniel, Tversky Amos Choices, Values and Frames. American Psychologist. 39:1984;341-350. April.
11. Keppel G. Design and Analysis. A Researcher's Handbook:1991;Prentice Hall, Englewood Cliffs, NJ.
12. Leavitt Harold J. A Note on Some Experimental Findings about the Meaning of Price. Journal of Business. 27:1954;205-210. July.
13. Monroe Kent B. Pricing. Making Profitable Decisions:1979;McGraw Hill, New York.
14. Monroe Kent B. The Framing of Consumer Choices. Wallendorf Melanie, Anderson Paul Advances in Consumer Research vol. 14. 1986;182 Association for Consumer Research, Provo, UT.
15. Monroe Kent B., Krishnan R. The Effect of Price on Subjective Product Evaluations. Jacoby Jacob, Olson Jerry C. Perceived Quality. How Consumers View Stores and Merchandise:1985;209-232 Lexington Books, Lexington, MA.
16. Nunnally J. C. Psychometric Theory. 2:1978;McGraw Hill, New York.
17. Schoemaker Paul J. H. The Expected Utility Model. Its Variants, Purposes, Evidence, and Limitations Journal of Economic Literature. 20:1982;529-563. June.
18. Scitovszky Tibor Some Consequences of the Habit of Judging Quality by Price. Review of Economic Studies. 12:1945;100-105. Winger.
19. Tabachnick, Barbara, and Fidell, Linda: Using Multivariate Statistics, Harper Collins Publishers, New York. 1989.
20. Thaler Richard Mental Accounting and Consumer Choice. Marketing Science. 4:1985;199-214. Summer.
21. Yadav Manjit S., Monroe Kent B. How Buyers Perceive Savings in a Bundle Price. An Examination of a Bundle's Transaction Value Journal of Marketing Research. 30:1993;350-358. August.