Explaining bias in teacher ratings of behavior alteration techniques: An experimental test of the heuristic processing account

Communication Education

Volumn 46, Issue 2, 1997, Pages 75-94

  Waltman, Michael S ^a   Burleson, Brant R ^b  

^a University of North Carolina at Chapel Hill   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Behavioral alteration techniques; Classroom discipline; Classroom management; Cognitive heuristics; Item desirability bis; Likelihood of use ratings; Message selection

Indexed keywords

EID: 0039466300     PISSN: 03634523     EISSN: None     Source Type: Journal    
DOI: 10.1080/03634529709379077     Document Type: Article

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