'The new heraldry': Stock photography, visual literacy, and advertising in 1930s Britain

Journal of Design History

Volumn 10, Issue 1, 1997, Pages 23-38

  Wilkinson, Helen ^a  

^a NONE

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[No Author keywords available]

Indexed keywords

EID: 0039215810     PISSN: 09524649     EISSN: 17417279     Source Type: Journal    
DOI: 10.1093/jdh/10.1.23     Document Type: Review

References (21)

1. G. J. Freshwater, Top of the basket', Advertising Display, March 1931, p. 143.
2. E. Searle Austin, 'The £. s. d. of advertising photography', Advertising Monthly, January 1938, p. 37.
3. Anon., 'Charles Ogle: the camera as the artist's influence', Gebrauchsgraphik, vol. 8, no. 10, 1931, p. 25.
4. W. Crawford, 'What gives our dreams their daring is that they can be realised'. Modern Publicity, 1930, p. 18.
5. Very little secondary information survives in the Photographic Advertising archive. The material in this section has been gathered from searches at Companies House, references to the company and advertisements placed by them in contemporary professional journals, and an interview with the grandsons of the company's founder, George Mewes. I am grateful to Harold and David Mewes for sharing their memories of the company with me and for allowing me to use this information in print.
6. Searle Austin, op. cit., p. 39.
7. G. Stapely, 'Photography and the artist', The Artist, vol. XVII, 1939, p. 61.
8. Anon., 'Photography for advertising purposes', British Journal of Photography, vol. 4, January 1907, p. 6.
9. D. Le Mahieu, A Culture for Democracy: Mass Communication and the Cultivated Mind in Britain Between the Wars, Oxford University Press, Oxford, 1988, p. 80.
10. F. A. Mercer & W. Gaunt, 'Packs, cartons and containers: the new heraldry', Modern Publicity, 1934-5, p. 120.
11. This publicity brochure is part of the collection of Photographic Advertising material held by David Mewes, and I am grateful for his allowing me access to it.
12. J. Richards, The Age of the Dream Palace: Cinema and Society in Britain, 1930-39, Routledge, London, 1984.
13. R. Low, Film Making in 1930s Britain, Allen & Unwin, London, 1985.
14. Errell, 'Photography in advertising', Posters and Publicity, 1929, p. 14.
15. G. Rivers, 'The unusual angle makes a selling photograph', Advertising Display, May 1930, p. 178.
16. W. G. Briggs, The Camera in Advertising and Industry, Pitman, London, 1939, p. 5.
17. G. Stapely, 'Photography and the artist', The Artist, 1939, P. 156.
18. B. C. Woodcock, A Textbook of Advertising and Designing, Constable, London, 1922, p. xiii.
19. T. Nevett, Advertising in Britain: A History, Heinemann (on behalf of the History of Advertising Trust), London, 1982.
20. A. G. Willis, 'Photography in advertising', Journal of the Royal Photographic Society, April 1932, pp. 164-5.
21. L. F. Gruber, 'British humorous advertising', Gebrauchsgraphik, vol. 15, no. 1, 1938, p. 13.