The Loyalty of Television Viewing: How Consistent Is TV Viewing Behavior?

Journal of Broadcasting & Electronic Media

Volumn 36, Issue 3, 1992, Pages 321-335

  Brosius, Hans Bernd ^a   Wober, Mallory ^b   Weimann, Gabriel ^c  

^a JOHANNES GUTENBERG UNIVERSITY   (Germany)

^b UNIVERSITY OF LONDON   (United Kingdom)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039204441     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1080/08838159209364180     Document Type: Article

References (21)

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