Gender-blind marketing: Businesswomen's perceptions of airline services

Tourism Management

Volumn 21, Issue 4, 2000, Pages 353-362

  Westwood, Sheena ^a   Pritchard, Annette ^a   Morgan, Nigel J ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Airlines; Business travel; Gender; The male norm

Indexed keywords

EID: 0039177970     PISSN: 02615177     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0261-5177(99)00069-2     Document Type: Article

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