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Volumn 26, Issue 3, 1999, Pages 543-609

Consumerism and environmental policy: Moving past consumer culture

(1)  Harsch, Bradley A a  

a NONE

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[No Author keywords available]

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EID: 0039136247     PISSN: 00461121     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (11)

References (343)
  • 1
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    • Agenda Item 21, at 13, U.N. Doc. A/CONF.151/26/Rev.1 [hereinafter Rio Conference Report]
    • Report of the United Nations Conference on Environment and Development: Vol. 1, Agenda Item 21, at 13, U.N. Doc. A/CONF.151/26/Rev.1 (1993) [hereinafter Rio Conference Report].
    • (1993) Report of the United Nations Conference on Environment and Development , vol.1
  • 2
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    • See id. at 34
    • See id. at 34.
  • 3
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    • See supra notes 304-07 and accompanying text
    • See supra notes 304-07 and accompanying text.
  • 9
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    • See id. at 63-64
    • See id. at 63-64.
  • 10
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    • See id. at 60-61
    • See id. at 60-61.
  • 11
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    • See id. at 61
    • See id. at 61.
  • 13
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    • See Graedel & Crutzen, supra note 8, at 61
    • See Graedel & Crutzen, supra note 8, at 61.
  • 14
    • 0039072529 scopus 로고    scopus 로고
    • supra note 1, at 34
    • Ria Conference Report, supra note 1, at 34. One study indicates that in some cases "economic growth has been accompanied by a change in the composition of output and a change in the methods of production that more than compensates for the increased scale of activity." Gene M. Grossman, Pollution and Growth: What Do We Know?, in THE ECONOMICS OF SUSTAINABLE DEVELOPMENT 19, 41 (Ian Goldin & L. Alan Winters eds., 1995). The key factor in this improved environmental protection is the policy response of government. See id. at 43. Grossman concedes that such improvement may result merely from the rich nations' ability to import pollution intensive goods from poorer nations rather than to produce such goods at home. Id. Even so, it does not follow from the fact that there is a correlation between economic activity and environmental protection that people may consume without injuring the environment. This correlation simply indicates that richer people demand better environmental protection from industry.
    • Ria Conference Report
  • 15
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    • Pollution and growth: What do we know?
    • Ian Goldin & L. Alan Winters eds.
    • Ria Conference Report, supra note 1, at 34. One study indicates that in some cases "economic growth has been accompanied by a change in the composition of output and a change in the methods of production that more than compensates for the increased scale of activity." Gene M. Grossman, Pollution and Growth: What Do We Know?, in THE ECONOMICS OF SUSTAINABLE DEVELOPMENT 19, 41 (Ian Goldin & L. Alan Winters eds., 1995). The key factor in this improved environmental protection is the policy response of government. See id. at 43. Grossman concedes that such improvement may result merely from the rich nations' ability to import pollution intensive goods from poorer nations rather than to produce such goods at home. Id. Even so, it does not follow from the fact that there is a correlation between economic activity and environmental protection that people may consume without injuring the environment. This correlation simply indicates that richer people demand better environmental protection from industry.
    • (1995) The Economics of Sustainable Development , vol.19 , pp. 41
    • Grossman, G.M.1
  • 16
    • 0039474438 scopus 로고
    • SCIENTIFIC AMERICAN, Sept. at 47, 50
    • See William C. Clark, Managing Planet Earth, SCIENTIFIC AMERICAN, Sept. 1989, at 47, 50.
    • (1989) Managing Planet Earth
    • Clark, W.C.1
  • 17
    • 0040256286 scopus 로고    scopus 로고
    • See id.
    • See id.
  • 19
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    • Id. at 12
    • Id. at 12.
  • 20
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    • See id. at 37
    • See id. at 37.
  • 21
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    • See id. at 12
    • See id. at 12.
  • 22
    • 0039072431 scopus 로고    scopus 로고
    • 27 ENVTL. L. 1243
    • James Salzman, Sustainable Consumption and the Law, 27 ENVTL. L. 1243, 1247 (1997). Salzman defines sustainable consumption as "a level of consumption which causes a level of environmental impact over time that does not degrade basic ecosystem services . . . ." id. at 1246.
    • (1997) Sustainable Consumption and the Law , pp. 1247
    • Salzman, J.1
  • 24
    • 0040850712 scopus 로고    scopus 로고
    • 42 U.S.C. §§ 7401-7671q (1994)
    • 42 U.S.C. §§ 7401-7671q (1994).
  • 25
    • 0040850713 scopus 로고    scopus 로고
    • 33 U.S.C. §§ 1251-1387 (1994)
    • 33 U.S.C. §§ 1251-1387 (1994).
  • 26
    • 0039072437 scopus 로고    scopus 로고
    • 42 U.S.C. §§ 6921-6939e (1994)
    • 42 U.S.C. §§ 6921-6939e (1994).
  • 27
    • 0039072439 scopus 로고    scopus 로고
    • See Blumm, supra note 22, at 315
    • See Blumm, supra note 22, at 315.
  • 28
    • 0039664455 scopus 로고    scopus 로고
    • 42 U.S.C. §§ 9601-9675 (1994)
    • 42 U.S.C. §§ 9601-9675 (1994).
  • 29
    • 0039664462 scopus 로고    scopus 로고
    • 7 U.S.C. §§ 136-136y (1994)
    • 7 U.S.C. §§ 136-136y (1994).
  • 30
    • 0039664456 scopus 로고    scopus 로고
    • 15 U.S.C. §§ 2601-2692 (1994)
    • 15 U.S.C. §§ 2601-2692 (1994).
  • 31
    • 0040850721 scopus 로고    scopus 로고
    • See generally Blumm, supra note 22, at 321
    • See generally Blumm, supra note 22, at 321.
  • 32
    • 0039072438 scopus 로고    scopus 로고
    • Pub. L. No. 95-625, 92 Stat. 3467 (1978) (codified as amended in scattered sections of 16 U.S.C.)
    • Pub. L. No. 95-625, 92 Stat. 3467 (1978) (codified as amended in scattered sections of 16 U.S.C.).
  • 33
    • 0040850720 scopus 로고    scopus 로고
    • See Blumm, supra note 22, at 322
    • See Blumm, supra note 22, at 322.
  • 34
    • 0039072446 scopus 로고    scopus 로고
    • See National Forest Management Act of 1976, 16 U.S.C. §§ 1600-1614, 472a, 521b (1994)
    • See National Forest Management Act of 1976, 16 U.S.C. §§ 1600-1614, 472a, 521b (1994).
  • 35
    • 0040850719 scopus 로고    scopus 로고
    • See National Wildlife Refuge System Administration Act of 1966, 16 U.S.C. §§ 668dd-668ee (1994)
    • See National Wildlife Refuge System Administration Act of 1966, 16 U.S.C. §§ 668dd-668ee (1994).
  • 36
    • 0040850716 scopus 로고    scopus 로고
    • Wild and Scenic Rivers Act, 16 U.S.C. §§ 1271-1287 (1994)
    • Wild and Scenic Rivers Act, 16 U.S.C. §§ 1271-1287 (1994).
  • 37
    • 0039664461 scopus 로고    scopus 로고
    • See Wilderness Act, 16 U.S.C. §§ 1131-1136 (1994); see also Blumm, supra note 22, at 322
    • See Wilderness Act, 16 U.S.C. §§ 1131-1136 (1994); see also Blumm, supra note 22, at 322.
  • 38
    • 0040850717 scopus 로고    scopus 로고
    • 16 U.S.C. §§ 1361-1421h (1994)
    • 16 U.S.C. §§ 1361-1421h (1994).
  • 39
    • 0039664460 scopus 로고    scopus 로고
    • 16 U.S.C. §§ 703-711 (1994)
    • 16 U.S.C. §§ 703-711 (1994).
  • 40
    • 0040850718 scopus 로고    scopus 로고
    • 16 U.S.C. §§ 1531-1544 (1994); see also Blumm, supra note 22, at 323
    • 16 U.S.C. §§ 1531-1544 (1994); see also Blumm, supra note 22, at 323.
  • 41
    • 0039072451 scopus 로고    scopus 로고
    • 16 U.S.C. §1538(a)(1) (1994)
    • 16 U.S.C. §1538(a)(1) (1994).
  • 42
    • 0040256290 scopus 로고    scopus 로고
    • 16 U.S.C. § 1533(a)(1)(A) (1994)
    • 16 U.S.C. § 1533(a)(1)(A) (1994).
  • 43
    • 0040256291 scopus 로고    scopus 로고
    • See JACKSON, supra note 6, at 43
    • See JACKSON, supra note 6, at 43.
  • 44
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    • Id.
    • Id.
  • 45
    • 0039664466 scopus 로고    scopus 로고
    • Cf. id. at 48-51
    • Cf. id. at 48-51.
  • 46
    • 0040850723 scopus 로고    scopus 로고
    • Id. at 49
    • Id. at 49.
  • 47
    • 0039072452 scopus 로고    scopus 로고
    • See id. at 49-51
    • See id. at 49-51.
  • 49
    • 0039072453 scopus 로고    scopus 로고
    • See generally 42 U.S.C. §§ 7651b-7651e (1994)
    • See generally 42 U.S.C. §§ 7651b-7651e (1994).
  • 50
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    • JACKSON, supra note 6, at 55-56
    • JACKSON, supra note 6, at 55-56.
  • 51
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    • Production, consumption and externalities
    • Wallace E. Oates ed.
    • See, e.g., Robert U. Ayres & Allen V. Kneese, Production, Consumption and Externalities, in THE ECONOMICS OF THE ENVIRONMENT 282, 282 (Wallace E. Oates ed., 1992); Jim MacNeill, Strategies for Sustainable Economic Development, SCIENTIFIC AMERICAN, Sept. 1989, at 163.
    • (1992) The Economics of the Environment , vol.282 , pp. 282
    • Ayres, R.U.1    Kneese, A.V.2
  • 52
    • 0040256274 scopus 로고
    • SCIENTIFIC AMERICAN, Sept. at 163
    • See, e.g., Robert U. Ayres & Allen V. Kneese, Production, Consumption and Externalities, in THE ECONOMICS OF THE ENVIRONMENT 282, 282 (Wallace E. Oates ed., 1992); Jim MacNeill, Strategies for Sustainable Economic Development, SCIENTIFIC AMERICAN, Sept. 1989, at 163.
    • (1989) Strategies for Sustainable Economic Development
    • MacNeill, J.1
  • 53
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    • MacNeill, supra note 50, at 163-64
    • MacNeill, supra note 50, at 163-64.
  • 54
    • 0040850726 scopus 로고    scopus 로고
    • Id. at 163
    • Id. at 163.
  • 55
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    • See id.
    • See id.
  • 56
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    • See id. at 163-64
    • See id. at 163-64.
  • 57
    • 0039072455 scopus 로고    scopus 로고
    • supra note 1, at 39; see also Salzman, supra note 21
    • See Rio Conference Report, supra note 1, at 39; see also Salzman, supra note 21.
    • Rio Conference Report
  • 58
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    • Policy instruments for a sustainable economy
    • Thomas Sterner ed.
    • See Thomas Sterner, Policy Instruments for a Sustainable Economy, in ECONOMIC POLICIES FOR SUSTAINABLE DEVELOPMENT 1, 9 (Thomas Sterner ed., 1994).
    • (1994) Economic Policies for Sustainable Development , vol.1 , pp. 9
    • Sterner, T.1
  • 59
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    • See id.
    • See id.
  • 60
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    • See id.
    • See id.
  • 61
    • 0040256300 scopus 로고    scopus 로고
    • See, e.g., JACKSON, supra note 6, at 56; MacNeill, supra note 50, at 162
    • See, e.g., JACKSON, supra note 6, at 56; MacNeill, supra note 50, at 162.
  • 62
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    • See JACKSON, supra note 6, at 76
    • See JACKSON, supra note 6, at 76.
  • 63
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    • MacNeill, supra note 50, at 159
    • MacNeill, supra note 50, at 159.
  • 65
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    • Id.
    • Id.
  • 66
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    • See Salzman, supra note 21
    • See Salzman, supra note 21.
  • 67
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    • See id.
    • See id.
  • 68
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    • See id.
    • See id.
  • 70
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    • See id. at 38-39
    • See id. at 38-39.
  • 72
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    • Id. at 38
    • Id. at 38.
  • 74
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    • Id.
    • Id.
  • 77
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    • Epitaph for middletown: Robert S. Lynd and the analysis of consumer culture
    • T.J. Jackson Lears ed.
    • See, e.g., Richard Wightman Fox, Epitaph for Middletown: Robert S. Lynd and the Analysis of Consumer Culture, in THE CULTURE OF CONSUMPTION 101, 103 (T.J. Jackson Lears ed., 1983).
    • (1983) The Culture of Consumption , vol.101 , pp. 103
    • Fox, R.W.1
  • 80
    • 0039072467 scopus 로고    scopus 로고
    • See Fox & Lears, supra note 76, at ix
    • See Fox & Lears, supra note 76, at ix.
  • 81
    • 0039664485 scopus 로고    scopus 로고
    • See id. at x
    • See id. at x.
  • 82
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    • Id. at ix-x
    • Id. at ix-x.
  • 83
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    • DURNING, supra note 69, at 21-22
    • DURNING, supra note 69, at 21-22.
  • 84
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    • See Fox & Lears, supra note 76, at x
    • See Fox & Lears, supra note 76, at x.
  • 85
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    • See id. at xi
    • See id. at xi.
  • 86
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    • See generally id. at xii
    • See generally id. at xii.
  • 87
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    • From salvation to self-realization: Advertising and the therapeutic roots of the consumer culture, 1880-1930
    • supra note 75, at 1, 3-4
    • See T.J. Jackson Lears, From Salvation to Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930, in THE CULTURE OF CONSUMPTION, supra note 75, at 1, 3-4.
    • The Culture of Consumption
    • Jackson Lears, T.J.1
  • 88
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    • See id. at 3
    • See id. at 3.
  • 89
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    • See id. at 6
    • See id. at 6.
  • 90
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    • Id. at 7
    • Id. at 7.
  • 91
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    • Id.
    • Id.
  • 92
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    • Id. at 6
    • Id. at 6.
  • 94
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    • See Fox & Lears, supra note 76, at 6-7
    • See Fox & Lears, supra note 76, at 6-7.
  • 95
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    • Id. at 8
    • Id. at 8.
  • 96
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    • Id.
    • Id.
  • 97
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    • Id. at 10
    • Id. at 10.
  • 98
    • 0040850771 scopus 로고    scopus 로고
    • See id. at 11
    • See id. at 11.
  • 99
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    • Id. at 19
    • Id. at 19.
  • 100
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    • Fox & Lears, supra note 76, at xiv-xv
    • Fox & Lears, supra note 76, at xiv-xv.
  • 102
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    • N. CRAIG SMITH, MORALITY AND THE MARKET: CONSUMER PRESSURE FOR CORPORATE ACCOUNTABILITY 168 (1990) (quoting GORDON R. FOXALL, STRATEGIC MARKETING MANAGEMENT 71 (1981)).
    • (1981) Strategic Marketing Management , vol.71
    • Foxall, G.R.1
  • 104
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    • The augmented-product concept
    • Robert R. Rothberg ed.
    • Theodore Levitt, The Augmented-Product Concept, in CORPORATE STRATEGY AND PRODUCT INNOVATION 148, 149 (Robert R. Rothberg ed., 1976).
    • (1976) Corporate Strategy and Product Innovation , vol.148 , pp. 149
    • Levitt, T.1
  • 105
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    • Id.
    • Id.
  • 106
    • 0039664527 scopus 로고    scopus 로고
    • note
    • See id. at 154, 156. Consider the General Motors Pontiac slogan, "We Build Excitement."
  • 107
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    • Id. at 156
    • Id. at 156.
  • 108
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    • See CLARK, supra note 100, at 24
    • See CLARK, supra note 100, at 24.
  • 109
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    • See id.
    • See id.
  • 110
    • 0039664526 scopus 로고    scopus 로고
    • See Fox & Lears, supra note 76, at 18
    • See Fox & Lears, supra note 76, at 18.
  • 111
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    • Id.
    • Id.
  • 112
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    • Id. at 19
    • Id. at 19.
  • 113
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    • Symbolism, consumption, and the quality-of-life
    • A. Coskun Samli ed.
    • William Leiss & Stanley J. Shapiro, Symbolism, Consumption, and the Quality-of-Life, in MARKETING AND THE QUALITY-OF-LIFE INTERFACE 153, 155 (A. Coskun Samli ed., 1987).
    • (1987) Marketing and the Quality-of-life Interface , vol.153 , pp. 155
    • Leiss, W.1    Shapiro, S.J.2
  • 115
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    • See DURNING, supra note 69, at 22
    • See DURNING, supra note 69, at 22.
  • 117
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    • See CLARK, supra note 100, at 186
    • See CLARK, supra note 100, at 186.
  • 119
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    • Id.
    • Id.
  • 120
    • 0040256343 scopus 로고    scopus 로고
    • Id. at 22-23
    • Id. at 22-23.
  • 121
    • 0039664540 scopus 로고    scopus 로고
    • Costa, supra note 71, at 219
    • Costa, supra note 71, at 219.
  • 122
    • 0040850779 scopus 로고    scopus 로고
    • See LURY, supra note 111, at 17
    • See LURY, supra note 111, at 17.
  • 123
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    • Alternative to what?
    • Thomas Frank & Matt Weiland eds.
    • Thomas Frank, Alternative to What?, in COMMODIFY YOUR DISSENT: SALVOS FROM THE BAFFLER 145, 150-51 (Thomas Frank & Matt Weiland eds., 1997).
    • (1997) Commodify Your Dissent: Salvos from the Baffler , vol.145 , pp. 150-151
    • Frank, T.1
  • 124
    • 0039072456 scopus 로고
    • Leiss & Shapiro, supra note 110, at 166 (unpublished paper, University of British Columbia, Canada)
    • Leiss & Shapiro, supra note 110, at 166 (quoting G.D. MCCRACKEN & R.W. POLLAY, ANTHROPOLOGY & THE STUDY OF ADVERTISING (1982) (unpublished paper, University of British Columbia, Canada)).
    • (1982) Anthropology & the Study of Advertising
    • McCracken, G.D.1    Pollay, R.W.2
  • 125
    • 0040850778 scopus 로고    scopus 로고
    • DURNING, supra note 69, at 40
    • DURNING, supra note 69, at 40.
  • 126
    • 0040850776 scopus 로고    scopus 로고
    • Id.
    • Id.
  • 127
    • 0039664536 scopus 로고    scopus 로고
    • RIESMAN, supra note 91, at 21
    • RIESMAN, supra note 91, at 21.
  • 128
    • 0040256344 scopus 로고    scopus 로고
    • Id. at 22
    • Id. at 22.
  • 129
    • 0040850780 scopus 로고    scopus 로고
    • Id. at 24
    • Id. at 24.
  • 130
    • 0040850777 scopus 로고    scopus 로고
    • See CLARK, supra note 100, at 171
    • See CLARK, supra note 100, at 171.
  • 132
    • 0039664543 scopus 로고    scopus 로고
    • See id. at 4-5, 80-82
    • See id. at 4-5, 80-82.
  • 133
    • 0039072525 scopus 로고    scopus 로고
    • See id. at 5
    • See id. at 5.
  • 134
    • 0039072524 scopus 로고    scopus 로고
    • See id. at 6
    • See id. at 6.
  • 135
    • 0039664544 scopus 로고    scopus 로고
    • GUBER & BERRY, supra note 115, at 25
    • GUBER & BERRY, supra note 115, at 25.
  • 136
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    • Id.
    • Id.
  • 137
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    • Capital: An analysis of capitalist production
    • Max Eastman ed., The Modern Library
    • See KARL MARX, Capital: An Analysis of Capitalist Production, in CAPITAL AND OTHER WRITINGS 13, 205-07 (Max Eastman ed., The Modern Library 1959); KARL MARX, The Communist Manifesto, in CAPITAL AND OTHER WRITINGS, supra, at 315, 324.
    • (1959) Capital and Other Writings , vol.13 , pp. 205-207
    • Marx, K.1
  • 138
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    • The communist manifesto
    • supra, at 315, 324
    • See KARL MARX, Capital: An Analysis of Capitalist Production, in CAPITAL AND OTHER WRITINGS 13, 205-07 (Max Eastman ed., The Modern Library 1959); KARL MARX, The Communist Manifesto, in CAPITAL AND OTHER WRITINGS, supra, at 315, 324.
    • Capital and Other Writings
    • Marx, K.1
  • 139
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    • Costa, supra note 71, at 220
    • Costa, supra note 71, at 220.
  • 141
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    • Id. at 34
    • Id. at 34.
  • 142
    • 0040256345 scopus 로고    scopus 로고
    • HAWKEN, supra note 17, 132
    • HAWKEN, supra note 17, 132.
  • 143
    • 0040256347 scopus 로고    scopus 로고
    • See id. at 131
    • See id. at 131.
  • 144
    • 0039664545 scopus 로고    scopus 로고
    • CLARK, supra note 100, at 201
    • CLARK, supra note 100, at 201.
  • 145
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    • visited May 24, 1999
    • The Coca-Cola Company, 1998 Annual Report (visited May 24, 1999) .
    • (1998) 1998 Annual Report
  • 146
    • 0040256348 scopus 로고    scopus 로고
    • See SCITOVSKY, supra note 113, at 5
    • See SCITOVSKY, supra note 113, at 5.
  • 147
    • 0039664525 scopus 로고    scopus 로고
    • See DURNING, supra note 69, at 120. Durning also notes that total global advertising expenditures between 1950 and 1988 increased from an estimated $39 billion to $247 billion, a rate far greater than economic output. See id.
    • See DURNING, supra note 69, at 120. Durning also notes that total global advertising expenditures between 1950 and 1988 increased from an estimated $39 billion to $247 billion, a rate far greater than economic output. See id.
  • 148
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    • See HAWKEN, supra note 17, at 131
    • See HAWKEN, supra note 17, at 131.
  • 149
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    • visited Feb. 26, 1999
    • See TV-Free America (visited Feb. 26, 1999) .
    • TV-Free America
  • 150
    • 0040256350 scopus 로고
    • Cf. PAUL A. BARAN, THE POLITICAL ECONOMY OF GROWTH xvii (1962). See generally David Kiron, Overview Essay, in THE CONSUMER SOCIETY 229 (Neva R. Goodwin et al. eds., 1997).
    • (1962) The Political Economy of Growth , vol.17
    • Baran, P.A.1
  • 151
    • 0039664501 scopus 로고    scopus 로고
    • Overview essay
    • Neva R. Goodwin et al. eds.
    • Cf. PAUL A. BARAN, THE POLITICAL ECONOMY OF GROWTH xvii (1962). See generally David Kiron, Overview Essay, in THE CONSUMER SOCIETY 229 (Neva R. Goodwin et al. eds., 1997).
    • (1997) The Consumer Society , vol.229
    • Kiron, D.1
  • 152
    • 0039664510 scopus 로고
    • BARAN, supra note 146, at xii
    • BARAN, supra note 146, at xii (quoting ROSSER REEVES, REALITY IN ADVERTISING 141 (1961)).
    • (1961) Reality in Advertising , vol.141
    • Reeves, R.1
  • 153
  • 154
    • 0039072456 scopus 로고
    • Leiss, supra note 110, at 166 (unpublished paper, University of British Columbia, Canada)
    • Leiss, supra note 110, at 166 (quoting G.D. McCracken & R.W. Pollay, Anthropology & the Study of Advertising (1982) (unpublished paper, University of British Columbia, Canada)).
    • (1982) Anthropology & the Study of Advertising
    • McCracken, G.D.1    Pollay, R.W.2
  • 155
    • 0039664489 scopus 로고    scopus 로고
    • Costa, supra note 71, at 305
    • Costa, supra note 71, at 305.
  • 157
    • 0040850743 scopus 로고    scopus 로고
    • See id. at 9
    • See id. at 9.
  • 158
    • 0039664492 scopus 로고    scopus 로고
    • See id.
    • See id.
  • 159
    • 0039072473 scopus 로고    scopus 로고
    • See id.
    • See id.
  • 160
    • 0040850744 scopus 로고    scopus 로고
    • See id.
    • See id.
  • 161
    • 0039072474 scopus 로고    scopus 로고
    • CLARK, supra note 100, at 89
    • CLARK, supra note 100, at 89.
  • 162
    • 0039664436 scopus 로고    scopus 로고
    • See THE COCA-COLA COMPANY, supra note 151, at 9
    • See THE COCA-COLA COMPANY, supra note 151, at 9.
  • 163
    • 0040256313 scopus 로고    scopus 로고
    • RIESMAN, supra note 91, at 228
    • RIESMAN, supra note 91, at 228.
  • 164
    • 0039664490 scopus 로고    scopus 로고
    • Id.
    • Id.
  • 165
    • 0039072472 scopus 로고    scopus 로고
    • CLARK, supra note 100, at 13
    • CLARK, supra note 100, at 13.
  • 166
    • 0040256331 scopus 로고    scopus 로고
    • Id. at 16
    • Id. at 16.
  • 167
    • 0040256312 scopus 로고    scopus 로고
    • REISMAN, supra note 91, at 229
    • REISMAN, supra note 91, at 229.
  • 168
    • 0040850742 scopus 로고    scopus 로고
    • SCHOR, supra note 128, at 19
    • SCHOR, supra note 128, at 19.
  • 169
    • 0040256332 scopus 로고    scopus 로고
    • See id. at 83
    • See id. at 83.
  • 170
    • 0039664514 scopus 로고    scopus 로고
    • The advertised life
    • supra note 120, at 127, 131-32
    • Tom Vanderbilt, The Advertised Life, in COMMODIFY YOUR DISSENT, supra note 120, at 127, 131-32.
    • Commodify Your Dissent
    • Vanderbilt, T.1
  • 171
    • 0040850757 scopus 로고    scopus 로고
    • Id. at 132
    • Id. at 132.
  • 172
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    • Id.
    • Id.
  • 173
    • 0040850756 scopus 로고    scopus 로고
    • See DURNING, supra note 69, at 118
    • See DURNING, supra note 69, at 118.
  • 174
    • 0040256309 scopus 로고    scopus 로고
    • supra note 145
    • See TV-Free America, supra note 145.
    • TV-Free America
  • 175
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    • See DURNING, supra note 69, at 42-43
    • See DURNING, supra note 69, at 42-43.
  • 176
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    • See id. at 6
    • See id. at 6.
  • 178
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    • See CLARK, supra note 100, at 30
    • See CLARK, supra note 100, at 30.
  • 179
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    • See DURNING, supra note 69, at 52
    • See DURNING, supra note 69, at 52.
  • 180
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    • See generally CLARK, supra note 100, at 23
    • See generally CLARK, supra note 100, at 23.
  • 181
    • 0040256301 scopus 로고    scopus 로고
    • See THE COCA-COLA COMPANY, 1995 ANNUAL REPORT 5, 34 (1996). Coca-Cola sold 12.7 billion "unit cases," and there are 24 8-ounce servings in one unit case. See id.
    • (1996) 1995 Annual Report , vol.5 , pp. 34
  • 182
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    • visited May 22, 1999
    • See The Coca-Cola Company, The Next Billion (visited May 22, 1999) .
    • The Next Billion
  • 183
    • 0040256322 scopus 로고    scopus 로고
    • Because statistics essential to this calculation were unavailable in Coca-Cola's publications, this argument assumes that Coca-Cola's by-package distribution is roughly the same as Pepsi's. PepsiCo. sold 70% of its product to retailers in 1995, and 30% to restaurants and fountains. See PEPSICO. INC., 1995 ANNUAL REPORT 5 (1996). Assuming that the amount sold to retailers consisted of bottles and cans, 55% of retail sales were cans while 38% were bottles. See id.
    • (1996) 1995 Annual Report , vol.5
  • 184
    • 0039072502 scopus 로고    scopus 로고
    • note
    • The author weighed a can himself.
  • 186
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    • See ELKINGTON, supra note 172, at 44
    • See ELKINGTON, supra note 172, at 44.
  • 187
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    • See id. at 13
    • See id. at 13.
  • 188
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    • See id. at 8
    • See id. at 8.
  • 189
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    • See, e.g., id. at 36
    • See, e.g., id. at 36.
  • 190
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    • See id. at 38
    • See id. at 38.
  • 191
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    • See THE COCA-COLA COMPANY, 1994 ANNUAL REPORT 20 (1996).
    • (1996) 1994 Annual Report , vol.20
  • 192
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    • See ELKINGTON, supra note 172, at 72
    • See ELKINGTON, supra note 172, at 72.
  • 193
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    • See id.
    • See id.
  • 194
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    • See id. at 70
    • See id. at 70.
  • 195
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    • See, e.g., id. at 9
    • See, e.g., id. at 9.
  • 198
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    • See id. at 100
    • See id. at 100.
  • 199
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    • See Salzman, supra note 21, at 1261
    • See Salzman, supra note 21, at 1261.
  • 200
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    • O'NEILL, supra note 73, at 5
    • O'NEILL, supra note 73, at 5.
  • 201
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    • See Salzman, supra note 21, at 1261; see also infra Parts VI.D & VI.E (discussing proposals based on this approach)
    • See Salzman, supra note 21, at 1261; see also infra Parts VI.D & VI.E (discussing proposals based on this approach).
  • 202
    • 0040256273 scopus 로고    scopus 로고
    • See BERKELEY, CAL., CODE, § 11.60.030, § 11.60.040 (1988)
    • See BERKELEY, CAL., CODE, § 11.60.030, § 11.60.040 (1988).
  • 203
    • 0040850691 scopus 로고    scopus 로고
    • See id. § 11.62 (1991)
    • See id. § 11.62 (1991).
  • 204
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    • See supra Part III.B
    • See supra Part III.B.
  • 205
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    • LURY, supra note 111, at 51
    • LURY, supra note 111, at 51.
  • 206
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    • Ruckelshaus, supra note 47, at 168
    • Ruckelshaus, supra note 47, at 168.
  • 207
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    • SCITOVSKY, supra note 113, at 133-34
    • SCITOVSKY, supra note 113, at 133-34.
  • 208
    • 0040256275 scopus 로고    scopus 로고
    • See, e.g., DURNING, supra note 69, at 23
    • See, e.g., DURNING, supra note 69, at 23.
  • 209
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    • See id. at 39
    • See id. at 39.
  • 210
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    • See SCITOVSKY, supra note 113, at 134-35
    • See SCITOVSKY, supra note 113, at 134-35.
  • 211
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    • See DURNING, supra note 69, at 39
    • See DURNING, supra note 69, at 39.
  • 212
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    • See id. at 23
    • See id. at 23.
  • 213
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    • See id. at 42
    • See id. at 42.
  • 214
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    • SCITOVSKY, supra note 113, at 152
    • SCITOVSKY, supra note 113, at 152.
  • 215
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    • See Friedman & McCabe, supra note 4, at 472-73
    • See Friedman & McCabe, supra note 4, at 472-73.
  • 216
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    • See SCITOVSKY, supra note 113, at 15-25
    • See SCITOVSKY, supra note 113, at 15-25.
  • 217
    • 0004771937 scopus 로고
    • See JOSEPH L. SAX, MOUNTAINS WITHOUT HANDRAILS, 55 (1980) (citing MAHALYI CSIKSZENTMIHALYI, BEYOND BOREDOM & ANXIETY 196 (1975)).
    • (1980) Mountains without Handrails , pp. 55
    • Sax, J.L.1
  • 219
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    • note
    • See id. at 56-57. The fact that these activities are engaged in as a result of an internal drive, rather than the promise of an external reward, is also important to Csikszentimihalyi's conclusion that they are more satisfying than other types of activities.
  • 220
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    • See id. at 474
    • See id. at 474.
  • 221
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    • See id.
    • See id.
  • 222
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    • SCITOVSKY, supra note 113, at 86
    • SCITOVSKY, supra note 113, at 86.
  • 223
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    • See id. at 83
    • See id. at 83.
  • 224
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    • Id. at 189
    • Id. at 189.
  • 225
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    • See id. at 89-102
    • See id. at 89-102.
  • 226
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    • See id. at 211
    • See id. at 211.
  • 227
    • 0040850687 scopus 로고
    • JULIET B. SCHOR, THE OVERWORKED AMERICAN 112 (1991). A recent poster in San Francisco put it succinctly: "Working to pay off the car, so that I can drive to work to pay off the house, so that I can rest and be ready to work again."
    • (1991) The Overworked American , vol.112
    • Schor, J.B.1
  • 228
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    • See id. at 2
    • See id. at 2.
  • 229
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    • See id.
    • See id.
  • 230
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    • See id. at 47
    • See id. at 47.
  • 231
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    • See DURNING, supra note 69, at 47
    • See DURNING, supra note 69, at 47.
  • 232
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    • The American way of leisure
    • Mar. 1
    • See The American Way of Leisure, THE ECONOMIST, Mar. 1, 1997, at 36.
    • (1997) The Economist , pp. 36
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    • Id.
    • Id.
  • 234
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    • RIESMAN, supra note 91, at 189
    • RIESMAN, supra note 91, at 189.
  • 235
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    • supra note 145
    • See TV-Free America, supra note 145.
    • TV-Free America
  • 236
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    • See id.
    • See id.
  • 237
    • 0040256254 scopus 로고    scopus 로고
    • See DURNING, supra note 69, at 131-32
    • See DURNING, supra note 69, at 131-32.
  • 238
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    • See SCHOR, supra note 128, at 80
    • See SCHOR, supra note 128, at 80.
  • 239
    • 0040850683 scopus 로고
    • RIESMAN, supra note 91
    • See, e.g., HANNAH ARENDT, THE HUMAN CONDITION 210 (1958); RIESMAN, supra note 91.
    • (1958) The Human Condition , vol.210
    • Arendt, H.1
  • 240
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    • ARENDT, supra note 233, at 8
    • ARENDT, supra note 233, at 8.
  • 242
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    • ARENDT, supra note 233, at 51
    • ARENDT, supra note 233, at 51.
  • 244
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    • Id.
    • Id.
  • 245
    • 0039664411 scopus 로고
    • Letter to Dr. Gustáv Husák, Jan Vladislav ed.
    • VáCLAV HAVEL, Letter to Dr. Gustáv Husák, in LIVING IN TRUTH 3, 12 (Jan Vladislav ed., 1986).
    • (1986) Living in Truth , vol.3 , pp. 12
    • Havel, V.1
  • 246
    • 0003232298 scopus 로고    scopus 로고
    • The power of the powerless
    • supra note 239, at 36, 116
    • VÁCLAV HAVEL, The Power of the Powerless, in LIVING IN TRUTH, supra note 239, at 36, 116.
    • Living in Truth
    • Havel, V.1
  • 247
    • 0003887551 scopus 로고    scopus 로고
    • Letter to Dr. Gustáv Husák, supra note 239, at 3, 13
    • See HAVEL, Letter to Dr. Gustáv Husák, in LIVING IN TRUTH, supra note 239, at 3, 13.
    • Living in Truth
    • Havel1
  • 248
    • 0039664514 scopus 로고    scopus 로고
    • The advertised life
    • supra note 120, at 127, 135
    • Tom Vanderbilt, The Advertised Life, in COMMODIFY YOUR DISSENT, supra note 120, at 127, 135.
    • Commodify Your Dissent
    • Vanderbilt, T.1
  • 249
    • 0039072397 scopus 로고    scopus 로고
    • Closing Salvo: Dark age
    • supra note 120, at 255, 260
    • Thomas Frank, Closing Salvo: Dark Age, in COMMODIFY YOUR DISSENT, supra note 120, at 255, 260.
    • Commodify Your Dissent
    • Frank, T.1
  • 250
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    • SCITOVSKY, supra note 113, at 80
    • SCITOVSKY, supra note 113, at 80.
  • 251
    • 0040850674 scopus 로고    scopus 로고
    • See generally DEL VECCHIO, supra note 136
    • See generally DEL VECCHIO, supra note 136.
  • 252
    • 0039664422 scopus 로고    scopus 로고
    • See generally supra notes 204-19 and accompanying text
    • See generally supra notes 204-19 and accompanying text.
  • 253
    • 0039664429 scopus 로고    scopus 로고
    • DURNING, supra note 69, at 23
    • DURNING, supra note 69, at 23.
  • 254
    • 0039072402 scopus 로고    scopus 로고
    • HAVEL, supra note 239, at 4, 16
    • HAVEL, supra note 239, at 4, 16.
  • 255
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    • See id. at 16
    • See id. at 16.
  • 256
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    • Id.
    • Id.
  • 257
    • 0040850675 scopus 로고    scopus 로고
    • See id.
    • See id.
  • 258
    • 0039664421 scopus 로고    scopus 로고
    • See id.
    • See id.
  • 259
    • 0040850678 scopus 로고    scopus 로고
    • Id. at 19
    • Id. at 19.
  • 260
    • 0003232298 scopus 로고    scopus 로고
    • The power of the powerless
    • Id. at 18; supra note 239, at 36, 62
    • Id. at 18; see also HAVEL, The Power of the Powerless, in LIVING IN TRUTH, supra note 239, at 36, 62.
    • Living in Truth
    • Havel1
  • 261
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    • Id. at 62 (emphasis in original)
    • Id. at 62 (emphasis in original).
  • 263
    • 0039664428 scopus 로고    scopus 로고
    • Rowe, supra note 237
    • Rowe, supra note 237.
  • 264
    • 0039072526 scopus 로고    scopus 로고
    • The communist manifesto
    • supra note 134, at 323
    • MARX, The Communist Manifesto, in CAPITAL AND OTHER WRITINGS, supra note 134, at 323.
    • Capital and Other Writings
    • Marx1
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    • ORTEGA Y GASSET, supra note 256, at 51
    • ORTEGA Y GASSET, supra note 256, at 51.
  • 266
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    • note
    • Id. at 58-59. Ortega y Gasset uses the term "mass man" but the similarities between his "mass man" and the modern consumer are such that one term is exchangeable for the other.
  • 267
    • 0003232298 scopus 로고    scopus 로고
    • The power of the powerless
    • supra note 239, at 36, 62
    • HAVEL, The Power of the Powerless, in LIVING IN TRUTH, supra note 239, at 36, 62.
    • Living in Truth
    • Havel1
  • 268
    • 0040850663 scopus 로고    scopus 로고
    • ORTEGA Y GASSET, supra note 256, at 59
    • ORTEGA Y GASSET, supra note 256, at 59.
  • 269
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    • See Kennedy, supra note 5, at 968
    • See Kennedy, supra note 5, at 968.
  • 270
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    • ORTEGA Y GASSET, supra note 256, at 76
    • ORTEGA Y GASSET, supra note 256, at 76.
  • 271
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    • Rowe, supra note 237
    • Rowe, supra note 237.
  • 272
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    • Id.
    • Id.
  • 273
    • 0040850658 scopus 로고    scopus 로고
    • note
    • Since this Article argues that it is in people's interest to abandon the consumer culture, it is important to note that that claim is not based on the narrow view of self-interest conceptualized in utility theories. Although this Article argues that consumerism fails to provide the utility (happiness) it promises, it also argues that it fails precisely because it falls short on ethical grounds for which utility may not be the proper "interest" we should seek.
  • 274
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    • note
    • In a 1989 survey, three quarters of consumers say they are willing to spend more money on products packaged with recyclable or biodegradable materials. See ELKINGTON, supra note 172, at 6. This indicates at least some degree of willingness to sacrifice in the name of ecology.
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    • See Ruckelshaus, supra note 47, at 169
    • See Ruckelshaus, supra note 47, at 169.
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    • SCITOVSKY, supra note 113, at 4
    • SCITOVSKY, supra note 113, at 4.
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