A study of the impact of environmental uncertainty on franchise systems: The case of petrol retailing in the UK

Journal of Consumer Marketing

Volumn 16, Issue 2, 1999, Pages 181-195

  Boyle, Emily ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Franchising; Marketing environment; Petrol; Retailing; Uncertainty; United Kingdom

Indexed keywords

EID: 0039015934     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910260533     Document Type: Article

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