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Volumn 5, Issue 3, 2000, Pages 12-26

From Polis to Agora: The marketing of political consultants

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EID: 0039007839     PISSN: 1081180X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1081180X00005003003     Document Type: Article
Times cited : (11)

References (20)
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  • 2
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  • 3
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    • Bell, A.1
  • 5
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    • Pollster shift: Political pollsters are increasingly branching out into the corporate world
    • Fitzgerald, Nora. 1996. "Pollster Shift: Political Pollsters Are Increasingly Branching Out into the Corporate World." Adweek 17(16):10-11.
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  • 6
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    • How harry and louise prevailed
    • Gilbert, Evelyn. 1994. "How Harry and Louise Prevailed." National Underwriter (Nov. 14):28.
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    • Gilbert, E.1
  • 7
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    • Jensen, T.1
  • 8
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    • Virtual politics, candidates' consultants create the customized campaign
    • Milbank, Dana. 1999. "Virtual Politics, Candidates' Consultants Create the Customized Campaign." New Republic (July 5):22-27.
    • (1999) New Republic , Issue.JULY 5 , pp. 22-27
    • Milbank, D.1
  • 9
    • 0039280243 scopus 로고    scopus 로고
    • From bubba to fat-free:The people who got Bill Clinton elected have now taken up the cause of Procter and Gamble's Olestra
    • Mundy, Alicia. 1997. "From Bubba to Fat-Free:The People Who Got Bill Clinton Elected Have Now Taken Up the Cause of Procter and Gamble's Olestra." Media Week 6(7):22-24.
    • (1997) Media Week , vol.6 , Issue.7 , pp. 22-24
    • Mundy, A.1
  • 10
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    • The World Wide Web and Multimedia in the 1996 presidential election
    • Novotny, Patrick. 1998. "The World Wide Web and Multimedia in the 1996 Presidential Election." Social Science Computer Review 16(2):168-83.
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    • Novotny, P.1
  • 12
  • 13
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    • Mining microsoft
    • Rosin, Hanna. 1998. "Mining Microsoft." New Republic 218(23):12-13.
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    • Rosin, H.1
  • 15
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    • The war of the wires, coming soon to your town: AOL and ATT fighting hard to control cable television's fast internet lines
    • Stone, Brad, and Jared Sandberg. 1999. "The War of the Wires, Coming Soon to Your Town: AOL and ATT Fighting Hard to Control Cable Television's Fast Internet Lines." Newsweek 134(5):57.
    • (1999) Newsweek , vol.134 , Issue.5 , pp. 57
    • Stone, B.1    Sandberg, J.2
  • 16
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    • From politics to marketing, QRS newmedia offers expertise in securing local television exposure
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    • Ad campaigns take hold in public policy lobbying
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  • 18
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    • Teinowitz, Ira. 1999. "D.C. Media Buyers Find Spinning-Off a Winning Ticket: Off-Year Value of Advocacy Advertising Wins Fans Inside the Beltway." Advertising Age 70(8):S10.
    • (1999) Advertising Age , vol.70 , Issue.8
    • Teinowitz, I.1
  • 20
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    • Harry and Louise go to Washington: Political advertising and health care reform
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    • West, D.M.1    Heith, D.2    Goodwin, C.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.