Identifying mature segments

Journal of Consumer Marketing

Volumn 8, Issue 4, 1991, Pages 19-32

  Bone, Paula Fitzgerald ^a  

^a WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038943560     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769110035126     Document Type: Article

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