What is a profitable product?

Industrial Marketing Management

Volumn 27, Issue 3, 1998, Pages 187-195

  South, John B ^b   Oliver, John E ^a  

^a VALDOSTA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038905783     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(97)00095-3     Document Type: Article

References (10)

1. Boyd H. W. Jr., Walker O. C. Jr. Marketing Management. A Strategic Approach:1990;Irwin, Homewood, IL.
2. Garrison Ray H. Managerial Accounting. Concepts for Planning, Control, and Decision-Making 6:1991;Irwin, Homewood, IL.
3. Goldratt E. M. It's Not Luck. 1994;North River Press, Croton-on-Hudson, NY.
4. Goldratt E. M., Fox R. E. The Race. 1986;North River Press, Croton-on-Hudson, NY.
5. Johnson H. T., Kaplan R. S. Relevance Lost. The Rise and Fall of Management Accounting:1987;Harvard Business School Press, Cambridge, MA.
6. Kotler P. Marketing Management. Analysis, Planning, Implementation, and Control:1988;Prentice-Hall, Englewood Cliffs, NJ.
7. Porter Michael Competitive Strategies. 1980;New York, The Free Press.
8. South J. B. A Modified Standard Cost Accounting System Can Generate Valid Product Costs. Production and Inventory Magement Journal. 34:1993;28-31.
9. South J. B., Oliver J. E. A Value Added Approach to Product Mix Decisions. Industrial Marketing Management. 21:1992;167-171.
10. Taylor III, Alex: Auto Report, Fortune, July 10, 1996, p. 26.