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Volumn 74, Issue 4, 1997, Pages 757-772

The specialized business press and industry-related political communication: A comparative study

(1)  Hollifield, C Ann a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0038878885     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769909707400407     Document Type: Article
Times cited : (13)

References (66)
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    • Don Gussow, The New Business Journalism: An Insider's Look at the Workings of America's Business Press (NY: Harcourt Brace Jovanovich, 1984), 14-15; Veronis, Suhler & Associates, The Veronis, Suhler & Associates Communications Industry Forecast (NY: Author, 1995), 218, 273, 288-89.
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    • Kathleen L. Endres, "Research Review: The Specialized Business Press," in The American Magazine, ed. David Abrahamson (IA: The Iowa State University Press, 1995), 72-83; One explanation for this lack of research may be the perception that trade publications are sometimes captive to the industries they cover. However, such research on the trade media as exists consistently indicates that readers of the trade press view these publications as a critical source of necessary news and information about their industries that is unavailable elsewhere. See Dobos, "A Social Ecology Study of Media Competition," 109-114; Dennis W. Jeffers, "Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels," in Public Relations Research, vol. I, ed. J.E. Grunig and L.A. Grunig (NJ: Lawrence Erlbaum Associates, 1989), 115-24. Similarly, in surveys, trade press reporters and editors report holding themselves and their publications to journalistic standards of performance. See R.G. Hays and Ann Reisner, "Feeling the Heat from Advertisers: Farm Magazine Writers and Ethical Pressures," Journalism Quarterly 67 (winter 1990): 936-42; Ann E. Reisner, "Comparing Ethical Concerns of Agricultural and General Journalists," Journal of Applied Communications 75 (1, 1991): 42-48; Shawn L. Oliver and Curtis Paulson, "An Examination of the Ethical Issues Facing Agricultural Communicators in Seven Agricultural Communication Organizations," Journal of Applied Communications 79 (3, 1995): 12-26. Finally, there also is evidence that journalists and publishers in the specialized business press recognize the agenda-setting function of their work. See Gussow, The New Business Journalism, 129.
    • (1995) The American Magazine , pp. 72-83
    • Endres, K.L.1
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    • Kathleen L. Endres, "Research Review: The Specialized Business Press," in The American Magazine, ed. David Abrahamson (IA: The Iowa State University Press, 1995), 72-83; One explanation for this lack of research may be the perception that trade publications are sometimes captive to the industries they cover. However, such research on the trade media as exists consistently indicates that readers of the trade press view these publications as a critical source of necessary news and information about their industries that is unavailable elsewhere. See Dobos, "A Social Ecology Study of Media Competition," 109-114; Dennis W. Jeffers, "Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels," in Public Relations Research, vol. I, ed. J.E. Grunig and L.A. Grunig (NJ: Lawrence Erlbaum Associates, 1989), 115-24. Similarly, in surveys, trade press reporters and editors report holding themselves and their publications to journalistic standards of performance. See R.G. Hays and Ann Reisner, "Feeling the Heat from Advertisers: Farm Magazine Writers and Ethical Pressures," Journalism Quarterly 67 (winter 1990): 936-42; Ann E. Reisner, "Comparing Ethical Concerns of Agricultural and General Journalists," Journal of Applied Communications 75 (1, 1991): 42-48; Shawn L. Oliver and Curtis Paulson, "An Examination of the Ethical Issues Facing Agricultural Communicators in Seven Agricultural Communication Organizations," Journal of Applied Communications 79 (3, 1995): 12-26. Finally, there also is evidence that journalists and publishers in the specialized business press recognize the agenda-setting function of their work. See Gussow, The New Business Journalism, 129.
    • A Social Ecology Study of Media Competition , pp. 109-114
    • Dobos1
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    • Kathleen L. Endres, "Research Review: The Specialized Business Press," in The American Magazine, ed. David Abrahamson (IA: The Iowa State University Press, 1995), 72-83; One explanation for this lack of research may be the perception that trade publications are sometimes captive to the industries they cover. However, such research on the trade media as exists consistently indicates that readers of the trade press view these publications as a critical source of necessary news and information about their industries that is unavailable elsewhere. See Dobos, "A Social Ecology Study of Media Competition," 109-114; Dennis W. Jeffers, "Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels," in Public Relations Research, vol. I, ed. J.E. Grunig and L.A. Grunig (NJ: Lawrence Erlbaum Associates, 1989), 115-24. Similarly, in surveys, trade press reporters and editors report holding themselves and their publications to journalistic standards of performance. See R.G. Hays and Ann Reisner, "Feeling the Heat from Advertisers: Farm Magazine Writers and Ethical Pressures," Journalism Quarterly 67 (winter 1990): 936-42; Ann E. Reisner, "Comparing Ethical Concerns of Agricultural and General Journalists," Journal of Applied Communications 75 (1, 1991): 42-48; Shawn L. Oliver and Curtis Paulson, "An Examination of the Ethical Issues Facing Agricultural Communicators in Seven Agricultural Communication Organizations," Journal of Applied Communications 79 (3, 1995): 12-26. Finally, there also is evidence that journalists and publishers in the specialized business press recognize the agenda-setting function of their work. See Gussow, The New Business Journalism, 129.
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    • McCombs, M.E.1    Shaw, D.L.2
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    • note
    • The Freedom Forum study did not track use of the formal name of the proposed network, "National Information Infrastructure" or its acronym "NII." It would have been an obvious error, however, to have failed to include the network's formal name in a key word search.
  • 61
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    • note
    • Key word searches of the Nexis database result in citation lists in reverse chronological order. This list was printed and examined for articles from foreign publications and general interest business publications and for articles that appeared in more than one publication or edition. All such items were eliminated from the citation list. The sample was then drawn as described, and the articles identified in the sample were downloaded. In a few instances, two copies of a single article that appeared in different publications under different headlines were downloaded. Such articles were identified, discarded, and replaced with the next article on the citation list.
  • 63
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    • note
    • Intercoder reliability: Variable "Policy issues," .88, four coders; Variable "Primary uses," .90, six coders; Variable "Topics of coverage," .92, four coders. Test/re-test: Variable Policy issues," 100%; Variable "Primary uses," 82%; Variable "Topics of coverage," 96%.
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    • The difference of proportions test was used because the hypotheses focused on relationships between specific categories within the distribution rather than the entire distribution. See James L. Bruning and B.L. Kintz, Computational Handbook of Statistics (IL: Scott, Foresman and Company, 1968), 199-201. Additionally, the large number of cases in this study -15,505-made usual nonparametric measures of statistical significance for nominal data useless. Chi-Square tests, for example, become meaningless where there are more than 1,000 cases. See Kirk W. Elifson, Richard P. Runyon, and Audrey Haber, Fundamentals of Social Statistics, 2d ed. (NY: McGraw Hill Publishing Co., 1990), 413-16. The difference of proportions test also is sensitive to sample size and because statistical significance does not necessarily indicate that differences are meaningful, the separate benchmark of meaningfulness was established.
    • (1968) Computational Handbook of Statistics , pp. 199-201
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    • NY: McGraw Hill Publishing Co.
    • The difference of proportions test was used because the hypotheses focused on relationships between specific categories within the distribution rather than the entire distribution. See James L. Bruning and B.L. Kintz, Computational Handbook of Statistics (IL: Scott, Foresman and Company, 1968), 199-201. Additionally, the large number of cases in this study -15,505-made usual nonparametric measures of statistical significance for nominal data useless. Chi-Square tests, for example, become meaningless where there are more than 1,000 cases. See Kirk W. Elifson, Richard P. Runyon, and Audrey Haber, Fundamentals of Social Statistics, 2d ed. (NY: McGraw Hill Publishing Co., 1990), 413-16. The difference of proportions test also is sensitive to sample size and because statistical significance does not necessarily indicate that differences are meaningful, the separate benchmark of meaningfulness was established.
    • (1990) Fundamentals of Social Statistics, 2d Ed. , pp. 413-416
    • Elifson, K.W.1    Runyon, R.P.2    Haber, A.3


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