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Volumn 7, Issue 3, 1998, Pages 254-272

Playing hard to get: Metaphor and representation in the discourse of car advertisements

Author keywords

Advertising; Body; Car; Discourse; Meaning; Metaphor; Representation

Indexed keywords


EID: 0038874581     PISSN: 09639470     EISSN: 14617293     Source Type: Journal    
DOI: 10.1177/096394709800700305     Document Type: Article
Times cited : (8)

References (19)
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  • 12
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    • London: Edward Arnold
    • Myers, G. (1994) Words in Ads. London: Edward Arnold.
    • (1994) Words in Ads
    • Myers, G.1
  • 13
    • 0031116501 scopus 로고    scopus 로고
    • Whose text? Whose context?
    • Schegloff, E. (1997) 'Whose Text? Whose Context?', Discourse & Society 8(2): 168-87.
    • (1997) Discourse & Society , vol.8 , Issue.2 , pp. 168-187
    • Schegloff, E.1
  • 15
    • 0002406751 scopus 로고    scopus 로고
    • Whorf's children: Critical comments on critical discourse analysis
    • A. Ryan and A. Wray (eds). Baal Publications
    • Stubbs, M. (1997) 'Whorf's Children: Critical Comments on Critical Discourse Analysis', in A. Ryan and A. Wray (eds) Evolving Models of Language, pp. 100-16. Baal Publications.
    • (1997) Evolving Models of Language , pp. 100-116
    • Stubbs, M.1
  • 16
    • 25744448726 scopus 로고
    • The woman, the man and the filofax: Gender positions in advertising
    • S. Mills (ed.). Hemel Hempstead: Harvester Wheatsheaf
    • Thomborrow, J. (1994) 'The Woman, the Man and the Filofax: Gender Positions in Advertising', in S. Mills (ed.) Gendering the Reader, pp. 128-52. Hemel Hempstead: Harvester Wheatsheaf.
    • (1994) Gendering the Reader , pp. 128-152
    • Thomborrow, J.1
  • 17
    • 0040059158 scopus 로고    scopus 로고
    • What is critical discourse analysis and why are people saying such terrible things about it?
    • Toolan, M. (1997) 'What is Critical Discourse Analysis and Why are People Saying such Terrible Things about it?', Language and Literature 6(2): 83-103.
    • (1997) Language and Literature , vol.6 , Issue.2 , pp. 83-103
    • Toolan, M.1
  • 18
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    • And then he kissed her: The reclamation of female characters to submissive roles in contemporary fiction
    • K. Wales (ed.). Woodbridge: D. S. Brewer
    • Wareing, S. (1994) 'And Then He Kissed Her: the Reclamation of Female Characters to Submissive Roles in Contemporary Fiction'; in K. Wales (ed.) Feminist Linguistics in Literary Criticism, pp. 117-36. Woodbridge: D. S. Brewer.
    • (1994) Feminist Linguistics in Literary Criticism , pp. 117-136
    • Wareing, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.