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Volumn 11, Issue 8, 1977, Pages 577-584

An Analysis of Headquarters Executive Involvement in International Advertising

(2)  Wills, J R a   Ryans, J K a  

a NONE

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EID: 0038834668     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb027329     Document Type: Review
Times cited : (19)

References (16)
  • 1
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  • 2
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    • Directory of American Firms Operating in Foreign Countries
    • 8th Edition, New York, Simon and Schuster
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    • (1974)
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  • 3
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    • Can You Standardize Multinational Marketing?
    • November-December
    • Buzzell, R. D., “Can You Standardize Multinational Marketing?”, Harvard Business Review, Vol. 46, November-December 1968, pp. 102–13.
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  • 4
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    • Attitudes Toward Culture and Approach to International Advertising
    • July
    • Donnelly, J. H., Jr., “Attitudes Toward Culture and Approach to International Advertising”, Journal of Marketing, Vol. 34, July 1970, pp. 60–63.
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    • Donnelly, J.H.1
  • 5
    • 84948194657 scopus 로고
    • The Role of Culture in Organizing Overseas Operations: The Advertising Experience
    • Autumn
    • Donnelly, J. H., Jr. and Ryans, J. K., Jr., “The Role of Culture in Organizing Overseas Operations: The Advertising Experience”, University of Washington Business Review, Vol. 29, Autumn 1969, pp. 38–43.
    • (1969) University of Washington Business Review , vol.29 , pp. 38-43
    • Donnelly, J.H.1    Ryans, J.K.2
  • 6
    • 84948190045 scopus 로고
    • How American Companies Advertise Overseas
    • January
    • Donnelly, J. H., Jr. and Ryans, J. K., Jr., “How American Companies Advertise Overseas”, European Business, January 1970, pp. 59–62.
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  • 7
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    • The Danger of ' ‘Local’ International Advertising
    • January
    • Falt, A. C., “The Danger of ' ‘Local’ International Advertising”, Journal of Marketing, Vol. 31, January 1967, pp. 60–62.
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    • Falt, A.C.1
  • 8
    • 84948209896 scopus 로고
    • Fortune
    • May
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    • (1975) , vol.91 , pp. 208ff
  • 9
    • 84948225020 scopus 로고
    • Fortune
    • June
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  • 10
    • 84952159576 scopus 로고
    • The Effectiveness of Standardized Global Advertising
    • Green, R. T., Cunningham, W. H. and Cunningham, I. C. M., “The Effectiveness of Standardized Global Advertising”, Journal of Advertising, Vol. 4 No. 3, 1975, pp. 25–30.
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  • 11
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    • Is it Too Soon to Put a Tiger in Every Tank?' ‘
    • March-April
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  • 12
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    • Decentralization of Promotional and Other Marketing Decision Making: The German Experience
    • Paper presented at the, December
    • Ryans, J. K., Jr. and Fry, C., “Decentralization of Promotional and Other Marketing Decision Making: The German Experience”, Paper presented at the Annual Meeting of the Academy of International Business in San Francisco, December 1974.
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    • Ryans, J.K.1    Fry, C.2
  • 13
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    • Some European Attitudes on Advertising Transference Question: A Research Note
    • Ryans, J. K., Jr. and Fry, C., “Some European Attitudes on Advertising Transference Question: A Research Note”, Journal of Advertising, Vol. 5 No. 2, Spring 1976, pp. 11–3.
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  • 15
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    • How Multinationals View Marketing Standardization
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  • 16
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    • Winter
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.