Judging advertising creativity using the creative product semantic scale

Journal of Creative Behavior

Volumn 36, Issue 4, 2002, Pages 241-253

  White, Alisa ^a   Shen, Fuyuan ^c   Smith, Bruce L ^b  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b TEXAS STATE UNIVERSITY   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038667824     PISSN: 00220175     EISSN: None     Source Type: Journal    
DOI: 10.1002/j.2162-6057.2002.tb01067.x     Document Type: Article

References (15)

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