Why to market IT services and how to do it

Proceedings ACM SIGUCCS User Services Conference

Volumn , Issue , 2002, Pages 251-253

  Grajek, Susan ^a   Lynch, Patrick ^a   Cagnetta, Laurie ^a  

^a YALE UNIVERSITY SCHOOL OF MEDICINE   (United States)

Author keywords

Communications; Management; Marketing; Measurement; Research

Indexed keywords

EDUCATION; ELECTRONIC MAIL; MARKETING; MULTIMEDIA SYSTEMS; PERSONNEL TRAINING; RESEARCH AND DEVELOPMENT MANAGEMENT; TELECOMMUNICATION SERVICES; UTILITY RATES; WEBSITES;

COMMUNICATIONS TECHNIQUES; INFORMATION TECHNOLOGY SERVICES;

INFORMATION TECHNOLOGY;

EID: 0038349287     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/588646.588711     Document Type: Conference Paper

References (0)