Launch your new products/services better, faster

Research Technology Management

Volumn 46, Issue 3, 2003, Pages 21-26

  Lynn, Gary S ^a   Akgün, Ali E ^b  

^a STEVENS INSTITUTE OF TECHNOLOGY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EMPOWERMENT OF PERSONNEL; INDUSTRY; INFORMATION DISSEMINATION; MANAGERS; MARKETING; PERSONNEL; RAPID PROTOTYPING; STATISTICAL TESTS;

CROSS-TEAM COMMUNICATION; PRODUCT TEAMS; TEAM EMPOWERMENT; TEAMWORK;

PRODUCT DEVELOPMENT;

EID: 0038189852     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.2003.11671562     Document Type: Article

References (15)

1. Gupta, K. and Wilemon, D. L. "Accelerating the Development of Technology-Based New Products." California Management Review, Winter (1990): pp. 24-44
2. Peters, T. The Circle of Innovation, New York: Alfred A. Knopf Inc., 1997.
3. Bacon, G. S., Beckman, D. M., and Wilson, E. "Managing Product Definition in High-Technology Industries: A Pilot Study." California Management Review, Spring (1994): pp. 32-56
4. Cooper, R. G. and Kleinschmidt, E. J. "Success Factors in Product Innovation." Industrial Marketing Management, Vol. 16, (1987): pp. 215-223.
5. Day, G. S. "The Capabilities of Market-Driven Organizations." Journal of Marketing, Vol. 58 (1994): pp. 37-52.
6. Davenport, T. H. and Prusak, L. Working Knowledge: How Organizations Manage What They Know. Boston, MA: Harvard Business School Press, 1998.
7. Locke, E. A., Shaw, K. M., Saari, L. M., and Latham, G. P. "Goal setting and task performance: 1969-1980." Psychological Bulletin, Vol. 90 (1981): pp. 125-152.
8. From a statistical perspective, a negative association does not mean that within-team formal communication causes failure. It demonstrates that the more teams communicate formally, the less likely that they will succeed. This may be a subtle difference, but one we believe is important to mention.
9. Cooper, R. G. Winning at New Products: Accelerating the Process from Idea to Launch. Addison-Wesley Publishing Co. Reading, MA, 1993.
10. Bacon, G. S., Beckman, D. M., and Wilson, E. "Managing Product Definition in High-Technology Industries: A Pilot Study." California Management Review, Spring (1994): pp. 32-56.
11. Lynn, G. S. "New Product Team Learning: Developing and Profiting from Your Knowledge Capital." California Management Review 40(4) (1998): pp. 74-93.
12. Wilder, C. The Presentations Kit. Wiley and Sons, NY, 1994.
13. Fast and slow projects were determined by a median split based on their speed of development and commercialization.
14. Meyerson, D., Weick, K. E. and Kramer, R. M. "Swift trust and temporary group." In R. M. Kramer and T. R. Tyler (eds.), Trust in Organizations: Frontiers of theory and research. Thousand Oak, CA, Sage Publication (1996): pp. 166-195.
15. Schrage, M. "Faster Innovation? Try Rapid Prototyping." Harvard Management Update, Product Number: U9912D (1999) p. 3.