Ethical issues across cultures: Managing the differing perspectives of China and the USA

Journal of Consumer Marketing

Volumn 16, Issue 3, 1999, Pages 240-256

  Pitta, Dennis A ^a   Fung, Hung Gay ^b   Isberg, Steven ^a  

^a UNIVERSITY OF BALTIMORE   (United States)

^b UNIVERSITY OF MISSOURI ST LOUIS   (United States)

Author keywords

China; Consumer behaviour; Ethics; Marketing strategy; National cultures; USA

Indexed keywords

EID: 0038112746     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910271487     Document Type: Article

References (7)

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