Defining, operationalizing, and using involvement in advertising research: A review

Journal of Current Issues and Research in Advertising

Volumn 15, Issue 1, 1993, Pages 21-57

  Muehling, Dawel D ^a   Laczniak, Russell N ^b   Craig Andrews, J ^c  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c MARQUETTE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037927594     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1993.10504994     Document Type: Article

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