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Volumn 95, Issue 2, 2003, Pages 120-131

Assessing the impact of direct-to-consumer advertisements on the AA patient: A multisite survey of patients during the office visit

Author keywords

Advertisements; Direct to consumer; DTC; Patients; Physicians

Indexed keywords

ADULT; ADVERTIZING; AGED; AMBULATORY CARE; CONSUMER; CONTROLLED STUDY; DOCTOR PATIENT RELATION; DRUG INDUSTRY; DRUG MARKETING; DRUG PREFERENCE; FEMALE; HEALTH BEHAVIOR; HEALTH SURVEY; HUMAN; MALE; MEDICAL INFORMATION; NEGRO; PATIENT ATTITUDE; PATIENT COMPLIANCE; PHYSICIAN ATTITUDE; PRESCRIPTION; PRIORITY JOURNAL; REVIEW; AFRICAN AMERICAN; ARTICLE; EPIDEMIOLOGY; FOLLOW UP; METHODOLOGY; MIDDLE AGED; MULTICENTER STUDY; PATIENT PARTICIPATION; PATIENT SATISFACTION; PERCEPTION; SOCIOECONOMICS; STATISTICS; UNITED STATES;

EID: 0037639015     PISSN: 00279684     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review
Times cited : (14)

References (7)
  • 1
    • 0037075271 scopus 로고    scopus 로고
    • Promotion of prescription drugs to consumers
    • Rosenthal MB. Promotion of Prescription Drugs to Consumers. New England Journal of Medicine. 2002;346:465-468.
    • (2002) New England Journal of Medicine , vol.346 , pp. 465-468
    • Rosenthal, M.B.1
  • 3
    • 0036549548 scopus 로고    scopus 로고
    • "To do no harm" survey of NMA physicians regarding perceptions on DTC advertisements
    • Allison-Ottey SD, Ruffin K, Allison KB. "To Do No Harm" Survey of NMA Physicians Regarding Perceptions on DTC Advertisements. J Natl Med Assoc. 2002:94;194-203.
    • (2002) J Natl Med Assoc , vol.94 , pp. 194-203
    • Allison-Ottey, S.D.1    Ruffin, K.2    Allison, K.B.3
  • 5
    • 0042041384 scopus 로고    scopus 로고
    • Fifth annual survey: Consumer reaction to DTC advertising of prescription medicines
    • Fifth Annual Survey: Consumer Reaction to DTC Advertising of Prescription Medicines. 2001-2002. Prevention.
    • (2001) Prevention
  • 6
    • 0002107873 scopus 로고    scopus 로고
    • How direct to consumer advertising is putting the squeeze on physicians
    • March
    • Maguire, Phyllis. How Direct to Consumer Advertising is putting the squeeze on physicians. ACP-ASIM Observer. March 1999. http://www.acponline.org/journals/news/mar99/squeeze.htm.
    • (1999) ACP-ASIM Observer
    • Maguire1    Phyllis2
  • 7
    • 0042041383 scopus 로고    scopus 로고
    • Web site
    • Market Measures Interactive. DTC Monitor 2000 survey. Web site: www.mmi-research.com.
    • DTC Monitor 2000 Survey


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.