Managing the “s” curves of innovation

Journal of Consumer Marketing

Volumn 9, Issue 1, 1992, Pages 61-72

  Brown, Rick ^a  

^a UNIVERSITY OF HULL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037489606     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000002597     Document Type: Article

References (17)

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