Energy efficiency and the new green marketing

Environment

Volumn 45, Issue 3, 2003, Pages 8-10

  Stafford, Edwin R ^a  

^a UTAH STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DOMESTIC CHEMICAL;

AIR; AUTOMOBILE INDUSTRY; CAR; CONSUMER; DISPOSABLE EQUIPMENT; ECOLOGY; ECONOMIC ASPECT; ENERGY; ENERGY CONSERVATION; ENVIRONMENT; HUMAN; LANDFILL; LAW; MARKETING; NOTE; PUBLICATION; RECYCLING; RELIGION; TAX; TECHNOLOGY; TERRORISM; UNITED STATES; WAR;

EID: 0037382752     PISSN: 00139157     EISSN: None     Source Type: Journal    
DOI: 10.1080/00139150309604533     Document Type: Note

References (27)

1. G. A. Fowler, "'Green' Sales Pitch Isn't Moving Many Products," Wall Street Journal, 6 March 2002, B1, B4.
2. See, for example, A. Onion. "Buy, Use, Dispose - A Spike in Disposable Product Has Environmentalists Worried," ABC-NEWS.com, 4 December 2002, accessed via http://more.abc-news.go.com/sections/scitech/DailyNews/disposable021204.html.
3. T. McCarthy, "How Bush Gets His Way on the Environment," Time, 27 January 2003, 48-50.
4. See, for example, L. Armstrong and D. Welch, "Don't Tread on Me - Or My SUV," Business Week, 27 January 2003, 38; and R. Winters, "Big Tire Backlash," Time, 23 December 2002, 19.
5. See, for example, L. Armstrong and D. Welch, "Don't Tread on Me - Or My SUV," Business Week, 27 January 2003, 38; and R. Winters, "Big Tire Backlash," Time, 23 December 2002, 19.
6. An online Greenpeace video juxtaposes World War II conservation posters, including one that says, "When you drive alone, you drive with Hitler," with a modern cartoon of a man placing an American flag on his gas-guzzling SUV before driving off from his home where he has left the water running and the lights on (see www.greenribbonpledge.org).
7. See www.saveabarrel.org.
8. Winters, note 4 above.
9. J. Ball, "Religious Leaders to Discuss SUVs with GM, Ford Officials," Wall Street Journal, 19 November 2002, D5.
10. See, for example, J. Motavalli, "Stewards of the Earth: The Growing Religious Mission to Protect the Environment." E Magazine, November/December 2002, 24-35, 38-39; and J. R. Pegg, "Faith Groups Begin to Embrace Sustainability," Environmental News Service, 20 December 2002, accessed via http://ens-news.com/ens/dec2002/2002-12-20-10.asp.
11. See, for example, J. Motavalli, "Stewards of the Earth: The Growing Religious Mission to Protect the Environment." E Magazine, November/December 2002, 24-35, 38-39; and J. R. Pegg, "Faith Groups Begin to Embrace Sustainability," Environmental News Service, 20 December 2002, accessed via http://ens-news.com/ens/dec2002/2002-12-20-10.asp.
12. J. Lampman, "Churches Go Green," Christian Science Monitor, 23 January 2003, 11.
13. "How to Fix Your Life in 2003 - Ten Quick Ways to Cut Phone Bills, Broker Fees, Taxes, and Even Clutter," Wall Street Journal, 31 December 2002, D1, D3.
14. J. D. Power and Associates Reports, "Interest in Hybrid Technology is High, Especially Among Women," press release, 6 March 2002, accessed via http://www.jdpa.com/studies_jdpower/pressrelease.asp?StudyID=611; also see D. Hakim, "Hybrid Cars are Attracting a Broad Range of Americans," New York Times, 11 December 2002, C1.
15. J. D. Power and Associates Reports, "Interest in Hybrid Technology is High, Especially Among Women," press release, 6 March 2002, accessed via http://www.jdpa.com/studies_jdpower/pressrelease.asp?StudyID=611; also see D. Hakim, "Hybrid Cars are Attracting a Broad Range of Americans," New York Times, 11 December 2002, C1.
16. Fowler, note 1 above.
17. See "Promoting Greener Consumer Products for the Home," EDF Letter, June 1999, 6; and K. Alston and J. P. Roberts, "Partners in New Product Development: SC Johnson and the Alliance for Environmental Innovation," Corporate Environmental Strategy 6, no. 2 (1999): 111-28. For additional information on the practice of "green marketing," see "Follow the Leaders: How Consumer Products Companies Burnish Their Green Credentials." The Green Business Letter, December 2002, 1, 5-7; D. A. Fuller, Sustainable Marketing: Managerial-Ecological Issues (Thousand Oaks, CA: Sage Publications, 1999); and J. A. Ottman and W. K. Reilly, Green Marketing: Opportunities for Innovation in the New Marketing Age (Lincolnwood, IL: NTC-McGraw-Hill, 1998).
18. See "Promoting Greener Consumer Products for the Home," EDF Letter, June 1999, 6; and K. Alston and J. P. Roberts, "Partners in New Product Development: SC Johnson and the Alliance for Environmental Innovation," Corporate Environmental Strategy 6, no. 2 (1999): 111-28. For additional information on the practice of "green marketing," see "Follow the Leaders: How Consumer Products Companies Burnish Their Green Credentials." The Green Business Letter, December 2002, 1, 5-7; D. A. Fuller, Sustainable Marketing: Managerial-Ecological Issues (Thousand Oaks, CA: Sage Publications, 1999); and J. A. Ottman and W. K. Reilly, Green Marketing: Opportunities for Innovation in the New Marketing Age (Lincolnwood, IL: NTC-McGraw-Hill, 1998).
19. See "Promoting Greener Consumer Products for the Home," EDF Letter, June 1999, 6; and K. Alston and J. P. Roberts, "Partners in New Product Development: SC Johnson and the Alliance for Environmental Innovation," Corporate Environmental Strategy 6, no. 2 (1999): 111-28. For additional information on the practice of "green marketing," see "Follow the Leaders: How Consumer Products Companies Burnish Their Green Credentials." The Green Business Letter, December 2002, 1, 5-7; D. A. Fuller, Sustainable Marketing: Managerial-Ecological Issues (Thousand Oaks, CA: Sage Publications, 1999); and J. A. Ottman and W. K. Reilly, Green Marketing: Opportunities for Innovation in the New Marketing Age (Lincolnwood, IL: NTC-McGraw-Hill, 1998).
20. See "Promoting Greener Consumer Products for the Home," EDF Letter, June 1999, 6; and K. Alston and J. P. Roberts, "Partners in New Product Development: SC Johnson and the Alliance for Environmental Innovation," Corporate Environmental Strategy 6, no. 2 (1999): 111-28. For additional information on the practice of "green marketing," see "Follow the Leaders: How Consumer Products Companies Burnish Their Green Credentials." The Green Business Letter, December 2002, 1, 5-7; D. A. Fuller, Sustainable Marketing: Managerial-Ecological Issues (Thousand Oaks, CA: Sage Publications, 1999); and J. A. Ottman and W. K. Reilly, Green Marketing: Opportunities for Innovation in the New Marketing Age (Lincolnwood, IL: NTC-McGraw-Hill, 1998).
21. See "Promoting Greener Consumer Products for the Home," EDF Letter, June 1999, 6; and K. Alston and J. P. Roberts, "Partners in New Product Development: SC Johnson and the Alliance for Environmental Innovation," Corporate Environmental Strategy 6, no. 2 (1999): 111-28. For additional information on the practice of "green marketing," see "Follow the Leaders: How Consumer Products Companies Burnish Their Green Credentials." The Green Business Letter, December 2002, 1, 5-7; D. A. Fuller, Sustainable Marketing: Managerial-Ecological Issues (Thousand Oaks, CA: Sage Publications, 1999); and J. A. Ottman and W. K. Reilly, Green Marketing: Opportunities for Innovation in the New Marketing Age (Lincolnwood, IL: NTC-McGraw-Hill, 1998).
22. EDF Letter, ibid.
23. Fowler, note 1 above.
24. See J. Ball, "For Mileage Fanatics, It's a Real Handicap To Have a Lead Foot," Wall Street Journal, 5 June 2002. A1, A8; and E. C. Evarts, "Driving Toward a More Livable Planet," Christian Science Monitor, 8 October 2002. 18.
25. See J. Ball, "For Mileage Fanatics, It's a Real Handicap To Have a Lead Foot," Wall Street Journal, 5 June 2002. A1, A8; and E. C. Evarts, "Driving Toward a More Livable Planet," Christian Science Monitor, 8 October 2002. 18.
26. M. Ellis, "Ex-GM CEO Makes 'Green' Auto Industry Comeback," Reuters, 3 December 2002, accessed via http://www.planetark.org/avantgo/dailynewsstory.cfm?newsid= 18867.
27. S. Reilly and Q. Tian, "Making the USA Energy-Efficient," USA Today, 31 December 2002, A1.