Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39: J. and J. Colman, Reckitt and Sons, and Lever Bros./Unilever

Business History

Volumn 45, Issue 1, 2003, Pages 23-59

  Church, Roy ^a   Clark, Christine ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS; COMPETITION (ECONOMICS); HISTORICAL GEOGRAPHY; INDUSTRIAL HISTORY; MARKETING; TWENTIETH CENTURY;

UNITED KINGDOM;

EID: 0037274764     PISSN: 00076791     EISSN: 17437938     Source Type: Journal    
DOI: 10.1080/713999294     Document Type: Article

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