"Social drivers" as predictors of yoghurt consumption in China

Food Australia

Volumn 55, Issue 1-2, 2003, Pages 42-44

  Lowe, Anthony ^a   Worsley, A ^b  

^a RMIT UNIVERSITY   (Australia)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

FOOD INDUSTRY;

CONSUMER PRODUCTS; DATA ACQUISITION; MARKETING; NUTRITION; QUALITY ASSURANCE;

DAIRY PRODUCTS;

EID: 0037270679     PISSN: 10325298     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (6)

1. Buisson, D & Garrett, A. 1996. In Worsley, A (ed). Marketing Food Choice. Multi disciplinary Approaches to Food Choice. Adelaide: Food Choice Conference.
2. Corfman, KP, Lehmann, DR & Narayanan, S. 1991. Values, utility, and ownership: modelling the relationships for consumer durables. J. Retailing 67 (2): 184-204.
3. Grunert, KG, Brunso, K & Bisp, S. 1993. Food-related life-style: Development of a cross-culturally valid instrument for market surveillance. MAPP Working paper No. 12, The Aarhus School of Business, Denmark.
4. Holman, RH. 1984. A values and lifestyle perspective on human behavior. In Pitts, RE & Woodside, AG (eds). Personal Values and Consumer Psychology. Lexington Books. DC Heath and Company, Lexington, MA: 35-54.
5. Lowe, ACT & Corkindale, DR. 1998. Differences in "cultural-values" and their effects on the responses to marketing stimuli: A cross-cultural study of Australians and Chinese from The People's Republic of China. European J. Marketing 32(9/10): 843-867.
6. Mitchell, A. 1983. The Nine American Lifestyles, Macmillan, New York.