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Journal of Business Research
Volumn 56, Issue 1, 2003, Pages 91-92
The value of surprising findings for research on marketing
Author keywords

[No Author keywords available]
Indexed keywords

EID: 0037217942     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00389-2     Document Type: Letter
Times cited : (3)
References (4)
  • 1
    • 84925667573 scopus 로고
    • Cheating in management science
    • (August) (in full text at jscottarmstrong.com)
    • Armstrong JS. Cheating in management science. Interfaces 1983 (August); 13:20-9 (in full text at jscottarmstrong.com).
    • (1983) Interfaces , vol.13 , pp. 20-29
    • Armstrong, J.S.1
  • 2
    • 0037222295 scopus 로고    scopus 로고
    • Discovery and communication of important marketing findings: Evidence and proposals
    • Armstrong JS. Discovery and communication of important marketing findings: evidence and proposals. J Bus Res 2003;56:69-84.
    • (2003) J. Bus. Res. , vol.56 , pp. 69-84
    • Armstrong, J.S.1
  • 4
    • 0012236455 scopus 로고    scopus 로고
    • Qualifying the importance of findings
    • Rossiter JR. Qualifying the importance of findings. J Bus Res 2002.
    • (2002) J. Bus. Res.
    • Rossiter, J.R.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.