Contribution to hospital performance

Journal of Hospital Marketing and Public Relations

Volumn 14, Issue 1, 2002, Pages 3-13

  Wrenn, Bruce ^a  

^a INDIANA UNIVERSITY SOUTH BEND   (United States)

Author keywords

Competition; Hospital marketing; Market orientation

Indexed keywords

ARTICLE; CONSUMER; ECONOMIC ASPECT; ECONOMICS; FINANCIAL MANAGEMENT; HEALTH CARE COST; HEALTH PERSONNEL ATTITUDE; HOSPITAL MANAGEMENT; MASS COMMUNICATION; ORGANIZATION; STANDARD; UNITED STATES;

ATTITUDE OF HEALTH PERSONNEL; CONSUMER SATISFACTION; DIFFUSION OF INNOVATION; ECONOMIC COMPETITION; HEALTH CARE SECTOR; HOSPITAL ADMINISTRATION; MARKETING OF HEALTH SERVICES; ORGANIZATIONAL CULTURE; UNITED STATES;

EID: 0036982097     PISSN: 15390942     EISSN: 15390934     Source Type: Journal    
DOI: 10.1300/J375v14n01_02     Document Type: Review

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