Keeping the medical practice financially viable: A marketer’s approach

Health Marketing Quarterly

Volumn 19, Issue 4, 2002, Pages 39-53

  Patrick, Michelle L ^a   Capraro, Anthony J ^a   Credito, Candace M ^b  

^a UNIVERSITY OF NORTH CAROLINA AT ASHEVILLE   (United States)

^b MS in Finance candidate at Loyola College   (United States)

Author keywords

German; Health care; International; Medical practice profitability; Personalized service; SERVQUAL

Indexed keywords

ARTICLE; ECONOMICS; FINANCIAL MANAGEMENT; GERMANY; HEALTH SERVICE; HEALTH SERVICES RESEARCH; HUMAN; INCOME; MANAGEMENT; MEDICAL FEE; METHODOLOGY; ORGANIZATION AND MANAGEMENT; PATIENT ATTITUDE;

EFFICIENCY, ORGANIZATIONAL; FEES, MEDICAL; FINANCING, PERSONAL; GERMANY; HEALTH SERVICES RESEARCH; HUMANS; INCOME; MARKETING OF HEALTH SERVICES; PATIENT ACCEPTANCE OF HEALTH CARE; PERSONAL HEALTH SERVICES; PRACTICE MANAGEMENT, MEDICAL;

EID: 0036981978     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v19n04_04     Document Type: Article

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