Crossing the '63 riviera with a concept Cielo: Capturing, representing and generating the Buick brand

Proceedings of the ASME Design Engineering Technical Conference

Volumn 4, Issue , 2002, Pages 59-68

  McCormack, Jay P ^a   Cagan, Jonathan ^a   Vogel, Craig M ^b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Brand; Brand communication; Shape grammars

Indexed keywords

DECISION MAKING; MARKETING; PRODUCT DESIGN; SYSTEMS ANALYSIS; VEHICLES; INDUSTRIAL ENGINEERING; TECHNICAL PRESENTATIONS;

SHAPE GRAMMARS; BRAND; KEY ELEMENTS; BRAND COMMUNICATION;

PRODUCT DEVELOPMENT; ENGINEERING; DESIGN;

EID: 0036974588     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (13)

1. Cagan, J., and Vogel, C., 2002, Creating Breakthrough Products: Innovation from Product Planning to Program Approval, Financial Times Prentice Hall, Upper Saddle River, NJ.
2. Stiny, G., 1980, "Introduction to Shape and Shape Grammars," Environment and Planning B: Planning and Design 7, pp. 343-351.
3. Stiny, G. and Gips, J., 1972, "Shape Grammars and the Generative Specification of Painting and Sculpture," Information Processing 71, IFIP, North-Holland, Amsterdam.
4. Agarwal, M., and Cagan, J., 1998, "A Blend of Different Tastes: The Language of Coffee Makers," Environment and Planning B: Planning and Design, 25(2), pp. 205-226.
5. Brown, K.N., McMahon, C.A., and Sims Williams, J.H., 1994, "A Formal Language for the Design of Manufacturable Objects," Formal Design Methods for CAD (B-18), J.S. Gero and Tyugu, eds., North Holland, pp.135-155.
6. Shea, K., and Cagan, J., 1997, "Innovative Dome Design: Applying Geodesic Patterns with Shape Annealing," Artificial Intelligence in Engineering Design, Analysis, and Manufacturing, 11, pp. 379-394.
7. Agarwal, M., Cagan, J., and Stiny, G., 2000, "A Micro Language: Generating MEMS Resonators using a Coupled Form-Function Shape Grammar," Environment and Planning B: Planning and Design, 27, pp. 615-626.
8. McCormack, J., and Cagan, J., 2002, "Designing Inner Hood Panels Through a Shape Grammar-Based Framework," Artificial Intelligence in Engineering Design, Analysis and Manufacturing, accepted.
9. Pugliese, M., and Cagan, J., 2001, "Capturing a Rebel: Modeling the Harley-Davidson Brand through a Motorcycle Shape Grammar," Research in Engineering Design, accepted.
10. Cagan, J., 2001, "Engineering Shape Grammars: Where Have We Been and Where are We Going?," in: E.K. Antonsson and J. Cagan, eds., Formal Engineering Design Synthesis, Cambridge University Press, Cambridge, UK, pp. 65-92.
11. McCormack, J., and Cagan, J., 2000, "Supporting Designer's Hierarchies Through Parametric Shape Recognition," Proceedings, 2000 ASME Design Engineering Technical Conferences and Computers in Engineering Conference: Design Theory and Methodology, DETC00/DTM-14555, Baltimore, MD, September 10-13.
12. McCormack, J., and Cagan, J., 2001, "Supporting Designer's Hierarchies Through Parametric Shape Recognition," Environment and Planning B: Planning and Design, accepted.
13. Gartman, D., 1995, "Harley Earl and the Art and Color Section: The Birth of Styling at General Motors", in: D. Doordan, ed., Design History: An Anthology, Cambridge, MA: MIT Press