Can distribution channels explain differences in marketing and sales performance measurement systems?

European Management Journal

Volumn 20, Issue 6, 2002, Pages 597-609

  Löning, Hélène ^a   Besson, Madeleine ^b  

^a HEC PARIS   (France)

^b Advancia Negocia   (France)

Author keywords

Bureaucratic control; Channel power; Market mechanisms; Marketing channel; Marketing performance measurement and management; Relational marketing; Social Control

Indexed keywords

EID: 0036898788     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(02)00111-1     Document Type: Article

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