Forecasting telecommunication service subscribers in substitutive and competitive environments

International Journal of Forecasting

Volumn 18, Issue 4, 2002, Pages 561-581

  Jun, Duk B ^a   kim, Seon K ^b   Park, Yoon S ^c   Park, Myoung H ^d   Wilson, Amy R ^e  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^b SAMSUNG Electronics   (South Korea)

^c Chonbuk National University   (South Korea)

^d Hansung University   (South Korea)

^e UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Advertising; Comparative methods choice based multigeneration diffusion model; Diffusion models; Marketing new products; Price

Indexed keywords

EID: 0036815923     PISSN: 01692070     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0169-2070(02)00067-5     Document Type: Article

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