Forecasting market demand for new telecommunications services: An introduction

Telematics and Informatics

Volumn 19, Issue 3, 2002, Pages 225-249

  McBurney, Peter ^a   Parsons, Simon ^a   Green, Jeremy ^b  

^a UNIVERSITY OF LIVERPOOL   (United Kingdom)

^b Ovum Ltd   (United Kingdom)

Author keywords

Demand forecasting; New product marketing; Telecommunications services

Indexed keywords

COMMERCE; CUSTOMER SATISFACTION; FORECASTING; MARKETING;

DEMAND FORCASTING;

TELECOMMUNICATION SERVICES;

EID: 0036680962     PISSN: 07365853     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0736-5853(01)00004-1     Document Type: Article

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