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Volumn 32, Issue 7-8, 2002, Pages 379-386

Realizing Your Marketing Influence, Part 3: Professional Certification as a Marketing Tool

Author keywords

[No Author keywords available]

Indexed keywords

ACADEMIC ACHIEVEMENT; ACCREDITATION; ARTICLE; CERTIFICATION; COMPETENCE; HEALTH CARE DELIVERY; MARKETING; MEDICAL SOCIETY; MEDICAL SPECIALIST; MEDICAL STAFF; NURSING;

EID: 0036630449     PISSN: 00020443     EISSN: 15390721     Source Type: Journal    
DOI: 10.1097/00005110-200207000-00005     Document Type: Article
Times cited : (12)

References (18)
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    • Kotler P. Marketing Management. Upper Saddle River, NJ: Prentice Hall; 2000.
  • 2
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    • Grant RM. Contemporary Strategy Analysis. Malden, Mass: Blackwell; 1998.
  • 3
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    • Heskett J, Jones T, Loveman G, Sasser W, Schlesinger L. Putting the Service-profit Chain to Work. Boston: Harvard Business Review; 1994.
  • 4
    • 0035431848 scopus 로고    scopus 로고
    • Magnet nursing services recognition: transforming the critical care environment
    • Robinson C. Magnet nursing services recognition: transforming the critical care environment. AACN Clinical Issues. 2001; 12(3):411-423.
    • (2001) AACN Clinical Issues , vol.12 , pp. 411
    • Robinson, C.1
  • 5
    • 85026160517 scopus 로고    scopus 로고
    • Schoon CG, Smith IL. The Licensure and Certification Mission: Legal, Social and Political Foundations. New York, NY: Forbes Custom Printing; 2000.
    • Schoon CG, Smith IL. The Licensure and Certification Mission: Legal, Social and Political Foundations. New York, NY: Forbes Custom Printing; 2000.
  • 7
    • 0027665067 scopus 로고
    • Pediatric critical care nurses’ knowledge of cardiac dysrhythmias
    • Pettinger AM, Woods SL, Herndon SP. Pediatric critical care nurses’ knowledge of cardiac dysrhythmias. Am J Crit Care. 1993; 2(5):378-384.
    • (1993) Am J Crit Care , vol.2 , pp. 378
    • Pettinger, A.M.1    Woods, S.L.2    Herndon, S.P.3
  • 8
    • 0027445287 scopus 로고
    • Routine withholding of digitalis for heart rate below 60 beats per minute: widespread nursing misconceptions
    • Walthall SA, Odtohan B, McCoy MA, et al. Routine withholding of digitalis for heart rate below 60 beats per minute: widespread nursing misconceptions. Heart & Lung. 1993; 22:472-476.
    • (1993) Heart Lung , vol.22 , pp. 472
    • Walthall, S.A.1    Odtohan, B.2    McCoy, M.A.3
  • 9
    • 0024360975 scopus 로고
    • American Association of Critical-Care Nurses demonstration project: profile of excellence in critical care nursing
    • Mitchell PH, Armstrong S, Simpson TF, Lentz M. American Association of Critical-Care Nurses demonstration project: profile of excellence in critical care nursing. Heart & Lung. 1989; 18:219-237.
    • (1989) Heart Lung , vol.18 , pp. 219
    • Mitchell, P.H.1    Armstrong, S.2    Simpson, T.F.3    Lentz, M.4
  • 10
    • 85026179126 scopus 로고    scopus 로고
    • Nursing Recruitment and Retention Study. American Organization of Nurse Executives Institute for Patient Care Research and Education. Chicago, Ill: HSM Group; 2000.
    • Nursing Recruitment and Retention Study. American Organization of Nurse Executives Institute for Patient Care Research and Education. Chicago, Ill: HSM Group; 2000.
  • 11
    • 85026166130 scopus 로고    scopus 로고
    • The Registered Nurse Workforce in the Central Finger Lakes Region:Current Issues and Future Opportunities. Rochester, NY: Finger Lakes Nursing Workforce Collaborative; 2001.
    • The Registered Nurse Workforce in the Central Finger Lakes Region:Current Issues and Future Opportunities. Rochester, NY: Finger Lakes Nursing Workforce Collaborative; 2001.
  • 12
    • 0035220989 scopus 로고    scopus 로고
    • Certified registered nurses: results of the study of the certified workforce
    • Cary AH. Certified registered nurses: results of the study of the certified workforce. Am J Nurs. 2001; 101(1):44-52.
    • (2001) Am J Nurs , vol.101 , pp. 44
    • Cary, A.H.1
  • 13
    • 85026163642 scopus 로고    scopus 로고
    • Critical Care Nurse Focus Group Study. American Association of Critical-Care Nurses. Aliso Viejo, Calif; TNS Market Development; 2000.
    • Critical Care Nurse Focus Group Study. American Association of Critical-Care Nurses. Aliso Viejo, Calif; TNS Market Development; 2000.
  • 14
    • 85026156661 scopus 로고    scopus 로고
    • Kohn LT, Corrigan JM, Donaldson MS. To Err Is Human: Building a Safer Health System. Washington, DC: Institute of Medicine, National Academy Press; 1999.
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  • 15
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    • Practice Guidelines for Pulmonary Artery Catheterization. Task Force on Guideline for Pulmonary Artery Catheterization. In press.
  • 16
    • 0031062547 scopus 로고    scopus 로고
    • Does certification mean better performance?
    • Redd ML, Alexander JW. Does certification mean better performance? Nursing Management. 1997; 30:45-50.
    • (1997) Nursing Management , vol.30 , pp. 45
    • Redd, M.L.1    Alexander, J.W.2
  • 17
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    • Dispelling myths surrounding professional liability insurance
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    • Petterson, M.1
  • 18
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    • American Association of Critical-Care Nurses. 2001 Comprehensive Strategic Research Study. Aliso Viejo, Calif; Research Dimensions; 2001.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.