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Volumn 22, Issue 6, 2002, Pages 353-362
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Myth of market needs and technology seeds as a source of product innovation - An analysis of pharmaceutical new product development in an anti-hypertensive product innovation
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Author keywords
Anti hypertensive product; Market needs; New product development; Pharmaceuticals
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Indexed keywords
DRUG PRODUCTS;
STRATEGIC PLANNING;
TECHNOLOGY;
PRODUCT INNOVATION;
PRODUCT DEVELOPMENT;
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EID: 0036604423
PISSN: 01664972
EISSN: None
Source Type: Journal
DOI: 10.1016/S0166-4972(00)00092-4 Document Type: Article |
Times cited : (18)
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References (28)
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